Mehdi Tazi: “Gender equality, an imperative for social justice and economic performance”


Gender equality constitutes an imperative of social justice and an undeniable guarantee of economic performance, said Monday in Casablanca, the vice-president of the General Confederation of Moroccan Enterprises (CGEM), Mehdi Tazi. Speaking at a meeting organized by the CGEM and the network of women leaders We4She, Mr. Tazi highlighted the excellent financial results of companies that have a significant representation of women in management positions, being more innovative and resilient, noting that the inclusion of women is essential to realizing the full potential of a country.

However, he continued, despite government and civil society efforts in recent decades, the figures reveal the persistence of gender inequalities. Mr. Tazi thus underlined that the initiative of the charter for gender diversity becomes essential, and the improvement of economic and social indicators for women remains a priority, in particular with the Government Equality Plan 2023-2026.

“It is important to support and equip businesses with this in mind. The CGEM CSR label is the perfect example,” noted Mr. Tazi, saluting in this regard the labeled companies for their commitment.

The CSR Charter includes the fight against discrimination and the promotion of gender equality among its objectives, with rigorous evaluation and monitoring, explained the vice-president of the CGEM, announcing that at present, 124 companies have across Morocco are actively engaged in this approach, positively influencing their entire value chain.

“Although Morocco has many successful women, there are still those left behind, hence the importance of an inclusive approach. The CSR charter aims to benefit women, whether in the private or public sector, by engaging CEOs to review their organizations to promote gender diversity,” declared We4She President Lamia Merzouki.

“We also seek to raise awareness of this approach in the business world. In a solidarity approach, we mobilize charter collaborators to support women in remote areas and women’s cooperatives, by providing them with both technical and transversal skills,” she said.

Ms. Merzouki also affirmed that the objective of We4she is to supervise the implementation of the CSR charter in collaboration with the CGEM, specifying that this network of business leaders, as an inclusive club, is committed to improving the representation of women in the business world while strengthening their empowerment.

For her part, Asma Charki, member of We4she, stressed that the charter aims to strengthen the representation of women both within companies and in governing bodies such as executive committees and top management, considering that their presence at these levels is essential for balanced and effective governance.

She further highlighted the need to ensure equal pay which involves not only the collection of data from companies to assess the current situation, but also raising awareness among companies about this cause, noting that the establishment of Mechanisms for monitoring women’s progress remain a challenge for many small and very small businesses.

This meeting was marked by the signing of a partnership agreement between We4she and Al Barid Bank, initialed by Ms. Merzouki, and the CSR manager of Al Barid Bank, Leila Mestassi, with the aim of supporting the implementation of the CSR policy of the bank.

The We4She network’s charter for gender diversity constitutes a tool for mobilizing managers through voluntary commitments in favor of diversity and an action plan adapted to the challenges and resources of the company.

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