Not yet in Morocco: France uses artificial intelligence in its museums to attract young people

HIBAPRESS-RABAT

In order to attract a younger population, Parisian museums are adopting new technologies in line with the language of new generations, using immersive experiences and Artificial Intelligence (AI), such as virtual and augmented reality, to provide content educational and cultural in an innovative way that corresponds to the modern approach to information consumption, without abandoning the traditional visitor experience of seeing works of art.

Immersive Experiences and Artificial Intelligence are new tools that add to traditional methods of presentation, with the aim of making art more attractive to young people who have grown up in the age of digital technology.

This strategy combines the preservation of the cultural value of museums with the modernization of exhibitions to meet the expectations of visitors in the digital age.

What about in Morocco?