On the occasion of the XVIth edition of the International Agricultural Show in Morocco (SIAM), Centrale Danone has just organized a conference on the theme: “Hlib Bladi”: A Centrale Danone program serving sustainability and of regenerative agriculture.

The conference held in the presence of managers from Centrale Danone, representatives of the Ministry of Agriculture, the Danone Ecosystem association, the German International Cooperation Agency- GIZ Maroc, Crédit Agricole du Maroc, breeders and presidents of cooperatives and media, was the opportunity to present the progress of phase II of the “Hlib Bladi” program, launched during the previous edition of the show.

The implementation of the Hlib Bladi program has been effective since November 2023, the date of signing of the financing agreement between the different stakeholders of the project.

One of the objectives of the conference was to take stock of the actions carried out as well as the presentation of the progress report to date.

These achievements are divided into three components:

Social component: Capacity building: 2,000 breeders in the target area have already benefited from more than 30 days of training, the objective of which is to improve their skills in the management of their dairy farms. Community support: Structuring collection centers which also serve as support centers and offer various services to support breeders in their professional and personal development. Economic component: Constitution of the project team: Recruitment and integration of a dedicated team to support breeders. 40% of this team is made up of female technicians in order to encourage the economic empowerment of women in the livestock sector. Diagnosis of the current situation: Carrying out a detailed diagnosis in the field to define the needs for equipment, training and monitoring and support in order to ensure better productivity. Digitalization: The computerization of monitoring tools which allows a digital transformation of the monitoring of dairy farming. Environmental component: Regenerative practices: Development of an action plan for the adoption of green technologies and recycling methods to minimize the ecological impact of livestock activities.

.Greenhouse Gas (GHG) reduction commitment: Evaluation of emissions and development of a plan to reduce the carbon and methane footprint of small dairy farms. Our goal is to achieve a 30% reduction in greenhouse gases by 2030.

Encouragement of regenerative agriculture practices: Use of forage crops that consume less water, use of renewable energies, optimization of the use of water and inputs to reduce costs and the ecological footprint.

Ms. Nathalie Alquier, President and CEO of Centrale Danone, declared: “We are very satisfied with the achievements we are already seeing. Indeed, “Hlib Bladi” allowed us to provide a rapid and adequate response to the economic challenges that threaten the sustainability of solidarity agriculture. The results obtained not only make it possible to improve the productivity and sustainability of farms, but also significantly strengthen the resilience of our breeders, especially in a restrictive climatic context like the one we are currently experiencing. »

Centrale Danone is committed to continuing the development of “Hlib Bladi” to achieve the objective of supporting 10,000 small breeders across Morocco. The program is part of a regenerative agriculture approach, aiming to minimize environmental impact while maximizing the profitability and productivity of breeders.

Investments made to date for the implementation of these actions amount to nearly 15 million dirhams (MDH) covering training, upgrading collection centers, importing heifers as well as monitoring programs. and digitalization.

“Hlib Bladi” aligns perfectly with the objectives of the “Green Generation” Plan, aimed at promoting, as part of the country’s food sovereignty, intelligent and sustainable agriculture which is both profitable and respectful of the environment.

Centrale Danone continues to work to ensure that the program is a model of sustainable agricultural development and a vector of positive change in the lives of breeders.

The “Hlib Bladi” program benefits from the support of the Ministry of Agriculture, Crédit Agricole du Maroc, the Danone Ecosystem association, and the German International Cooperation Agency – GIZ Maroc.

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