The ONMT puts football at the heart of its strategy to promote the Morocco destination


The Moroccan National Tourism Office (ONMT) puts football at the heart of its promotion strategy, as a vector of influence and promotion of the Morocco destination, on the sidelines of the annual forum of the French Tour Operating Business Union (SETO). ), which is held in Rabat.

Thus, the ONMT highlights to French and global Tour Operators and travel prescribers, the destination Morocco which has established itself as a world football power, indicates a press release from the Office.

The heroic performances of the national selection having generated more than 130 million interactions around Morocco content, the work, today, of the ONMT is to perpetuate this enthusiasm throughout the world, underlines the press release.

Remember that the Royal Moroccan Football Federation (FRMF) led by its president Fouzi Lekjaa and the ONMT signed a strategic partnership agreement in June 2023 which plans to ensure the promotion of the Morocco destination through football for the period 2023 -2030.

The FRMF and the ONMT agreed to make football a lever for promoting tourism in Morocco, while strengthening the image of the Kingdom, “Morocco, land of Light”.

All of its actions are also part of the dynamic initiated following the announcement, on October 5, 2023, by His Majesty King Mohammed VI of the joint candidacy of Morocco with Spain and Portugal for the organization of the 2030 Football World Cup.

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