LG rethink Life’s good with more human intelligence and new innovations
This article was automatically translated from HIBAPRESS, the Arabic version:
Hibapress-Rabat
Life’s good is more than a simple slogan for LG is a real mission: using technology to make life better, simpler and more intuitive. This commitment is reflected today in a unique approach to artificial intelligence, embodied in the campaign “affectionate intelligence: artificial, More human”.
A more human artificial intelligence, at the service of well-being
During these 2025, LG presented his vision of a benevolent artificial intelligence, which is not limited to technological performance but places humans at the heart of innovation. Through “Life’s good 24/7 with affectionate intelligence”, LG shows how AI can understand, anticipate and interact more naturally with consumers, for a more fluid and more intuitive experience.
Unlike traditional approaches, LG’s affectionate user is not content to perform tasks: it learns habits, adapts to preferences and offers personalized support. This vision illustrates LG’s ambition to create products that are not only intelligent, but which bring real added value to everyday life.
New innovations to simplify life
In this continuity, LG is preparing to expand its range of products by introducing new solutions designed to improve comfort and efficiency at home:
Intelligent vacuum cleaners, combining power and autonomy for more effective and effortless cleaning. Latest generation air conditioners, guaranteeing a fresh and healthy environment while optimizing energy consumption. A range enriched with household appliances designed to simplify everyday life while offering an elegant design and advanced features.
A simplified purchasing course for better customer experience
In this same consumer -centered vision, LG has also simplified the shopping experience by launching its official store, www.lg.com/ma, active since November 5. This platform allows customers to easily access the entire LG offer, with intuitive navigation and exclusive services. In record time, this initiative has established itself as a real success, confirming LG’s desire to support its users at each stage, from the discovery of the product to its acquisition.
Innovation at the service of humans
With these new introductions, LG continues its commitment to create products that make life easier for consumers, by offering intuitive and efficient solutions. Because innovation is not only measured in technological advances, but in real benefits for users, LG continues to make Life’s good a daily reality.
