Investment: The CGEM and the Quebec Employers Council join forces


The General Confederation of Moroccan Enterprises (CGEM) and the Quebec Employers’ Council (CPQ) signed, Tuesday in Casablanca, a collaboration agreement to strengthen trade and investment relations between Morocco, Canada and Quebec.

This collaboration agreement was signed by the president of the CGEM, Chakib Alj, and the president of the CPQ, Karl Blackburn, during a meeting marked in particular by the presence of the vice-president of the CGEM International Commission, Anas Guennoun , and the president of the Morocco-Canada Business Council, Rafik Lahlou, indicates a press release from the CGEM.

“Just as Quebec is for America, Morocco is an important gateway for all entrepreneurs who wish to establish themselves in African markets and penetrate the European market and this is why the CGEM and the CPQ will work hand in hand to strengthen the natural links that unite their respective economies, create synergies between business leaders from the two countries and take full advantage of their economic complementarities,” explains the same source.

This collaboration agreement is structured around three components, the first of which concerns the commitment of the CGEM and the CPQ to carry out two economic and commercial missions to Quebec and Morocco in the coming months. The CGEM will be visiting Quebec this fall with a delegation of entrepreneurs who wish to develop their activities in America and the CPQ will do the same from the beginning of 2025.

The second part concerns the commitment of the CPQ and the CGEM to work with their respective governments to establish a privileged and rapid investment route for entrepreneurs from Morocco and Canada who wish to invest.

As for the third part, it is the commitment of the CGEM and the CPQ to work to increase the number of Moroccan companies that invest in Canada and the number of Canadian companies that invest in Morocco.

“At the dawn of the fourth edition of the Meeting of Francophone Entrepreneurs, this commitment by the two employers demonstrates all the potential that the economic Francophonie can represent for businesses from the four corners of the planet,” according to the CGEM.

On this occasion, Mr. Alj, quoted by the press release, welcomed “the signing of this agreement, on the eve of the Meeting of Francophone Entrepreneurs, which is likely to accelerate investment and co-investment between Canadian, Quebec and Moroccan companies in sectors of common interest such as agri-food, renewable energies, digital technology, automobiles and aeronautics.

And added: “We will work together to bring our business communities closer together, raise awareness of our countries and regions as well as their business climates and promote the creation of high value-added projects.”

For his part, Mr. Blackburn said that “today marks a turning point in the history of the economic Francophonie of the CPQ. After having participated in the creation of the Alliance of French-speaking employers, we are today at a new stage to forge even stronger links within the members of the Alliance.”

And to continue: “There are a lot of similarities between the CPQ and the CGEM. This commitment to collaboration with the CGEM is completely natural because we share the same objectives, the same values ​​and the same ambitions which are to strengthen and develop commercial links between Quebec, Canada and Morocco. I look forward to seeing the results that will emerge from the efforts that our organizations will make to facilitate relations between entrepreneurs in our countries.”

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