Promotion of the Agadir destination: The ONMT targets Scandinavian countries


The Moroccan National Tourism Office (ONMT), organized from May 27 to 30, a Light Tour in Copenhagen, Helsinki, Oslo and Stockholm, to connect travel advisors in the region with travel agents and hoteliers from the Agadir region.

This initiative aims to make Morocco and more especially Agadir, a preferred destination for Scandinavian travelers, particularly in winter, and increase their volume of arrivals significantly in order to restore the capital of Souss to its former glory, indicates a press release from the ONMT, noting that 150 Scandinavian operators were approached during this Light Tour.

Around fifteen Moroccan operators made the trip to network with their Nordic counterparts and offer Moroccan experiences to sell to customers who will fill the new air capacities sealed by the ONMT with Norwegian Airlines and Scandinavian Airlines.

This tour comes as the ONMT has sealed the doubling of air capacity from Scandinavia for winter 2024. These will be 7 new routes that will open with the Norwegian Airlines company from the European markets of North, including 4 in Agadir and 3 in Marrakech.

Scandinavian Airlines (SAS) frequencies to Agadir from Copenhagen have also been doubled.

Morocco will now be linked with 21 direct weekly flights to the 4 Scandinavian capitals, namely Stockholm, Copenhagen, Helsinki and Oslo, but also, a historic first, to Reykjavik, capital of Iceland, to Riga, capital of Latvia and finally to Gothenburg, Sweden’s second city, located on the country’s west coast.

All of these air connections are point-to-point flights to Agadir and Marrakech and have a purely tourist vocation.

The size of the Scandinavian outbound travel market exceeds 20 million with a total population of 26 million, known for their passion for travel and adventure and who view outbound travel as a choice of important life.

This Light Tour therefore aims to connect Moroccan operators with Scandinavian operators, to inform Scandinavian operators of the new direct air connections to Morocco and finally to improve knowledge of the Moroccan product among Scandinavian operators.

Light In Action thus broadens its scope of action by giving an unprecedented boost to a major region of the Moroccan tourist product: Agadir and its hinterland, according to the same source.

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