CIH BANK partners with Mastercard, official sponsor of the UEFA Champions League to reward its most engaged customers by offering them unforgettable experiences

HIBAPRESS-RABAT

CIH BANK has launched a new loyalty campaign in collaboration with Mastercard, the official sponsor of the UEFA Champions League, to reward Mastercard cardholders with unforgettable experiences and exceptional prizes around the theme of football.

The campaign offered a range of exclusive experiences for cardholders, with five winners getting the chance to watch the UEFA Champions League final at Wembley Stadium in London. The travel packages were handed over during a special ceremony in the presence of Italian football legend Alessandro Del Piero, at the CIH BANK premises.

In addition, one cardholder won a special prize, a match on screen, at home in the presence of footballer Alessandro Del Piero. To immortalize the moment, the winner also received a new television and state-of-the-art sound system. The campaign also included a UEFA Champions League quiz which gave participants the opportunity to win a variety of prizes.

“CIH BANK and Mastercard share the same commitment to making consumers’ lives more rewarding. Our latest joint campaign reflects our forward-thinking bank and is an integral part of our overall strategy focused on customer loyalty. Together, we offer our cardholders a multitude of benefits specially designed to meet their interests and preferences,” said Amal Mouhoub, Deputy General Manager in charge of Marketing and Communications at CIH BANK.

“At Mastercard, we’re passionate about connecting people to their passions, and football is a living passion for many of us. As a sponsor of the UEFA Champions League, we are delighted to join forces with CIH BANK to launch this campaign in Morocco, a nation with a strong passion for football and home to many exceptional players. Together, we have created unique and invaluable experiences for our consumers, which go beyond simple payment, in line with Moroccans’ love for the beautiful game,” said Bassem Gharsalli, Vice President and Regional Director of the North West Africa at Mastercard.

Mastercard has a long-standing collaboration with UEFA and has been the official sponsor of the UEFA Champions League for over 25 years.

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