HIBAPRESS – Rabat
The Moroccan National Tourist Office continues to strengthen its digital presence in preparation for the 2025 Africa Cup of Nations, by introducing new developments to the YALLA application through providing it with a comprehensive guide that includes data on the host cities, highlights the Moroccan way of life, and provides information on transportation, areas dedicated to fans, in addition to cultural experiences associated with each city.
In parallel, an official sub-website will be launched on the Visit Morocco platform, which is concerned with presenting the highlights of the national football journey, with the aim of providing live and updated content for fans inside and outside Morocco.
As part of this digital strategy, the "Visit Cup Africa" process will continue, in which 24 content creators from the qualified countries will participate, with the aim of producing immersive stories that document the atmosphere from inside the stadiums, training centers, and tourist landmarks, which enhances the spread of Moroccan content on international platforms. In the same context, the campaign targeting Moroccan communities residing in Spain, France, Belgium, the Netherlands, and Italy will continue, with the aim of expanding the resonance of the "Morocco, Land of Football" brand and consolidating its presence in various European markets.
During the event, special areas for fans will be provided in a number of cities, including Essaouira, El Jadida, Oujda, Beni Mellal, and Laayoune, to create interactive spaces that give the public a unified and extended fan experience across the national territory.
