HIBAPRESS
A recent study revealed the increasing presence of poor-quality content produced by artificial intelligence on the YouTube platform. It showed that more than 20% of the video suggestions for new users lack quality and substance, focusing primarily on garnering views and achieving quick financial gains, without clear informational or educational value.
The study data showed that about a third of the videos suggested to new accounts contain misleading or low-quality content, relying on sensationalism, the bizarre, and fabricated scenes to attract attention, without a coherent story or clear goal, which raises issues related to the user experience from their first interaction with the platform.
The study relied on an analysis conducted by the company "Kapwing," which included 15,000 of the most widely circulated channels globally. It showed that 278 channels rely entirely on low-quality content created by artificial intelligence, and have succeeded in achieving wide dissemination thanks to suggestion algorithms and the speed of digital circulation.
According to data published by The Guardian, these channels have accumulated more than 63 billion views, attracted about 221 million subscribers, and achieved annual revenues estimated at about $117 million, reflecting the growing economic size of artificial intelligence content within the digital video industry, despite its limited quality and credibility.
The study highlighted examples of channels active in different countries, relying on cartoon characters or stories aimed at children or clips that simulate natural disasters, where an Indian channel achieved about 2.4 billion views with annual profits of approximately $4.25 million, while a channel from Singapore recorded profits of approximately $4 million annually.
The data also showed that an American channel specializing in children's cartoon stories included 6.65 million subscribers, while a Pakistani channel relying on short clips designed with artificial intelligence achieved more than 1.3 billion views, which confirms the wide spread of this type of content across multiple geographical areas.
The study results indicate that this reality places video platforms before increasing challenges in terms of controlling content quality, especially in light of the difficulty of completely filtering misleading or low-value clips through algorithms, with the continued exploitation of these mechanisms to achieve large profits in a number of countries.
In response to these data, a spokesperson for YouTube confirmed that generative artificial intelligence remains a tool that can be used to produce high-quality or poor-quality content, stressing that the platform focuses on connecting users with quality content, regardless of the method of production, while adhering to the adopted community policies.
