Canada: Some American tourism agencies withdraw from the Canadian market

This article was automatically translated from HIBAPRESS, the Arabic version:

Hibapress / Radio-Canada

While the number of Canadians who go to the United States is in free fall due to the current trade war, some American tourist agencies are making radical changes in their marketing strategies.

For example, the agency City Tourism City, From the city of the same name to Michigan, interrupted its advertising campaign in Canada after noticing a sharp drop in interest.

We are extremely vigilant and critical with regard to our advertising campaigns. We make sure that the markets we promote have the best performance potentialexplains Trevor Tkach, CEO of this agency.

»It seemed more prudent to take the countryside for the moment.” A quote fromTrevor Tkach, CEO of City Tourism.

City Traverse is in northern Michigan, about four hours by road from Windsor, Ontario. It is known for its dunes, bay, beaches, cherries and vineyards.

According to Statistics Canada, round trips by landing land to the United States has decreased sharply in March compared to the same month of the previous year.