Google again found guilty of monopoly on online advertising
This article was automatically translated from HIBAPRESS, the Arabic version:
Hibapress
The web giant, Google, was found guilty of monopoly on certain online advertising technologies, a Federal US Federal Judge ruled on Thursday.
It is the second time in less than a year that American justice says that Google has established and protected its dominant position in the advertising market on the Internet.
The complainant party has proven that Google had knowingly undertaken a series of anti -competitive actions to achieve and maintain monopoly power in the server of advertising publications and in the online advertising exchange markets, “said Judge Leonie Brinkema of the Virginia District.
The American Department of Justice and several States had pursued Google in justice, arguing that its monopoly on advertising technologies allowed it to provide higher prices and take a larger share on each sale.
“In addition to preventing its competitors from competing, this exclusion practice has considerably harmed Google publishers, in the competitive process and, ultimately, information consumers on the open web,” said the judge.
The technological giant argued before the court that his domination of online advertising sales is explained by the quality of his service and not due to a anti -competitive practice. Immediately the decision of judge Brinkema announced, Google said its intention to appeal from the two decisions, in a legal saga which could “last years”, according to the press.
The American administration, today under the control of the Republicans, intends to go to the end in its confrontation with the giants of technology.
The Ministry of Justice had already declared that competition could be restored by forcing Google to sell part of its advertising technology activity, which generated $ 31 billion in turnover last year, about one -tenth of its overall turnover.
In the search of search engines, the Ministry of Justice proposed to Google to sell its star browser, Chrome.
