Essaouira celebrates the creativity of traditional manufacturers (photos)
This article was automatically translated from HIBAPRESS, the Arabic version:
This article was automatically translated from Hibapress, the Arabic version:
Heba Press – Essaouira
YesterDay, Saturday, April 19, 2025, the Integrated Compound of the Traditional Industry in the City of Essaouira Embraced the Activities of the Closing Ceremony of the Program “Strengthening the Capabilities of Traditional Manufacturers and Makers in the Field of Design and Creativity in Traditional Clothing” Of Wazen Headed by Hassan Al Saadi, The State Writer in Charge of the Traditional Industry, Social and Solidarity Economy, Along with Andre Azoulay, consultant of His Majesty King Mohammed VI, Eric Valle, Director of the UNESCO office for the Maghreb countries in Rabat.
This event has been a distinctive moment to celebrate the creativity of traditional manufacturers who have undergone high qualification training, organized by a partnership between UNESCO and the writing of the State in charge of traditional industry, and with the financial support of the Al-Waleed for Humanity Foundation, as part of the program “Improvement of training in the operation and entrepreneuria in textiles, clothing and leather sector Morocco. »»
During the ceremony, the interlocutors stressed the importance of vocational training to support the competitiveness of the traditional textile sector, because they stressed that “investment in training is an investment in talents and knowledge”, since this program opens big horizons for young people, especially women, to improve the radiation of the traditional Moroccan industry locally and international.
430 traditional manufacturers and manufacturers have benefited from this program distributed in nine Moroccan cities: Essaouira, Marrakech, Agadir, Tetouan, Al Hoceima, Beni Mellal, Rabat, Fez and Oujda. The training included several stages, starting with the identification of needs, and thanks to the preparation of precise educational plans, to organize workshops focused on fashion, innovation and excellence.
The ceremony witnessed the presentation of a fashion show, the most important innovative innovative creations of the beneficiaries of the training, as a jury specialized in the evaluation of the products and the choice of the best of them, because of its wonderful mixture between the contemporary aesthetic touch and the originality of the rich and varied Moroccan heritage.
During the ceremony, certificates were distributed to exceptional beneficiaries and the results of the evaluation which included proposals to ensure the sustainability of the program and extend its impact to include more craftsmen in the future.
It should be noted that the traditional clothing branch is one of the most important tributaries in the traditional artistic and productive industrial sector, because it contributes 37% of workstations and reaches approximately 50% of the transaction number, which makes continuing education an essential pillar to advance this vital sector.
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