Due to his support for the Israeli army … a boycott campaign for “Rexona”
This article was automatically translated from HIBAPRESS, the Arabic version:
This article was automatically translated from Hibapress, the Arabic version:
Heba Press – Rabat
A number of activists have launched a large boycott campaign for the “Rexona” brand, one of the signs of “utyver”, because of its support for the Israeli army.
Calls have spread out on platforms such as Facebook, Twitter and Instagram, where a large number of activists have expressed their refusal to buy the company’s products.
Activists have called on consumers to stop using the products of the aforementioned company, as part of a position of solidarity with the Palestinian problem.
This campaign coincided with promotional efficiency held by “Rexona” in Morocco, where it presented a World Cup model in a way that caused the dissatisfaction of some, and others considered it an attempt to pay attention to the accusations against it.
The company was subject to a torrent of comments calling for boycott through its official pages, which reflects the growing awareness of consumers and connecting the public between political positions and commercial options.
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