HIBAPRESS
The occupied city of Ceuta has presented a new tourism offer aimed at enhancing its attractiveness as a tourist destination, focusing on its strategic location as a gateway to Morocco, within the framework of a plan to attract tourists from within Spain and Portugal.
The new strategy, which was reported by local newspapers, relies on a partnership with a Spanish company to design tourism packages that include accommodation for up to three nights, with diverse experiences including local cuisine, marine activities, and cultural visits, with the aim of encouraging visitors to stay overnight in the city instead of just making short visits.
Officials in occupied Ceuta hope to transform the city from a quick transit destination to a tourist destination for several days, which was confirmed by the company representative, Fabian Boeuses, who stressed that the goal is "for the tourist to stay in the city for two or three nights instead of visiting it for only a few hours".
The new plan also bets on including Morocco within some tourism programs, where short trips to Morocco can be organized from occupied Ceuta, within the framework of multiple tourism offers that include families, couples, seniors, and marine and cultural tourism.
Tourism sector officials confirmed that the company representatives' visit to occupied Ceuta also aims to establish partnerships with local agencies specialized in organizing cross-border trips, which facilitates the movement of tourists between the two sides.
The city seeks to change its traditional tourism model based on short visits, while the company is working to expand the tourism offer to include more than the three packages stipulated in the contract.
The campaign aims to include the occupied enclave on the Spanish national tourism map, promoting it in cities such as Seville, Malaga, and Cadiz, in addition to promotional activities in Portugal, especially in Lisbon and Porto.
This step comes within a broader strategy to develop the tourism sector in occupied Ceuta, at a time when the organizing authorities expect the initial results to begin to appear in the coming months, with regular marketing of the city within national and international tourism offers.
