After 70 years, the German football federation leaves the German Adidas for the American Nike. Great excitement in the country


Nike will become the official supplier of the German Football Federation in 2027, thus ending a partnership of several decades with Adidas, a German company.

The ousting of the equipment manufacturer Adidas as partner of the German football team in favor of the American Nike is causing turmoil in the country, even in the ranks of the government where a lack of patriotism is deplored.

The DFB caused a real earthquake by revealing a partnership with the American giant Nike for the period 2027-2034, ending more than 70 years of loyalty to the Bavarian company Adidas.

The announcement comes less than three months before the start of men's Euro-2024 on German soil (June 14 – July 14).

The Minister of Health, the Social Democrat Karl Lauterbach, expressed his disappointment. The choice of an American company to equip the Mannschaft is a mistake, he said on his account

Beyond political circles, disapproval is widespread in the country. It's once again a matter of money, criticizes the influential magazine Der Spiegel, while unconfirmed press reports indicate a contract worth 100 million euros per year.

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