Marrakech.. The second Arab Forum for the development of tourism is held
This article was automatically translated from HIBAPRESS, the Arabic version:
This article was automatically translated from HIBAPRESS, the Arabic version:
Heba Press
Today Monday, the city of Marrakech hosted the second Arab Forum for Tourism Development, which highlighted “the challenges and visions of tourism development in Islamic heritage destinations.”
This event, organized by the Arab Organization for Administrative Development of the League of Arab States, in partnership with the Marrakech-Safi region, the Community of Marrakech and the Regional Tourism Council, as part of the activities of Marrakech, Capital of Culture in the Islamic world The year 2024 was marked by the participation of delegations from various Arab countries and institutions concerned with the development of tourism.
This Arab forum, organized under the high patronage of His Majesty King Mohammed VI, aims to exchange visions and experiences in the field of the development of cultural and heritage tourism, the development of the Arab marketing strategy and the development of local economy of Arab tourist towns.
In a speech delivered on this occasion, the Director General of the Arab Administrative Development Organization, Nasser Al-Hattlan Al-Qahtani, explained that this forum aims to shed light on how to achieve a balance between the preservation of historic sites, on the one hand, and development. them tourism on the other hand.
Al-Qahtani added: “From this point of view, we must face the rapid transformations and the challenges they bring to the tourism sector, including infrastructure and services, while preserving the historical and religious character of these sites.
The same official did not fail to express his gratitude to His Majesty King Mohammed VI for his high patronage of this Arab event, stressing that it reflects the Kingdom’s commitment to supporting efforts aimed at strengthening Arab cooperation in the field of tourism.
For her part, the mayor of the city of Marrakech, Fatima Zahraa Al-Mansouri, declared in a speech delivered on her behalf by the first deputy, Mohamed Al-Idrissi: “It is a question of pride and honor for this city to host the second Arab Forum for Tourism Development, which coincides with the Kingdom’s celebration of the glorious Independence Day.
Al Mansouri added that this major event, which brings together an elite group of experts and specialists in the field of tourism and cultural development from various parts of the Arab world, constitutes a platform for the exchange of knowledge and experiences and strengthening common Arab cooperation in the field of tourism and cultural development. the field of cultural and heritage tourism, which constitutes a fundamental pillar for the development of the local and Arab economy.
She stressed that this forum “constitutes a valuable opportunity for interaction between experts and decision-makers, to improve our tourism experiences, build partnerships and strategic initiatives that benefit everyone and propose new visions that contribute to promoting the sustainable development of our heritage. destinations. »
She also pointed out that this meeting focuses on how to harness technology, use modern techniques and digital marketing to accelerate the development of tourism, so as to preserve the authenticity of heritage and cultural environment. and social, and to contribute to development. tourism in Arab countries and strengthens its global position.
The meeting included the organization of a first session entitled Tourism Marketing and Promotion Strategies, which addressed the themes of “The marketing strategy for the intangible heritage of the Marrakech-Safi region” and “The role of tourism international in the development of heritage cities, Marrakech and Morocco as examples.
The forum also addressed, as part of the session “Intangible heritage and the magic of history”, the themes “Heritage and Islamic civilization in Egypt and Morocco”, “The Jemaa el-Fna experience” and the unique character of the architecture of Marrakech and its region. tourist attractions.
As part of the session “International aviation and international and cultural tourist flows”, the forum addresses the themes “Facing the challenges of the destruction of tourist sites in the Arab world thanks to artificial intelligence and augmented reality” and “Strengthen the role of international exhibitions and conferences. in the development of Arab tourism.
It should be noted that the program of the second Arab Tourism Forum was also distinguished by the organization of tourist and cultural visits to the historical monuments of the city of Marrakech, yesterday Sunday.
