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Bensaid: Cultural diplomacy plays an essential role in promoting Morocco internationally

Bensaid: Cultural diplomacy plays an essential role in promoting Morocco internationally
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This article was automatically translated from HIBAPRESS, the Arabic version:

This article was automatically translated from HIBAPRESS, the Arabic version:

Heba Press

The Minister of Youth, Culture and Communication, Mohamed Mehdi Bensaid, confirmed yesterday Thursday in Salé that cultural diplomacy plays an essential role in the international influence of Morocco, which is distinguished by the richness and diversity of its ancient heritage and culture.

Bensaid explained during a symposium on the theme “Cultural diplomacy: reconnecting Atlantic communities through art and heritage”, organized as part of the 13th session of the annual international conference of the Policy Center for the New South ( Atlantic Dialogues), that Morocco is working today to make known the richness and depth of its cultural heritage through efforts to preserve and promote it.

The minister considered that cultural diplomacy represents a “soft power” which promotes the distinctive characteristics of peoples and societies, stressing that Moroccan heritage and culture play a driving role in the official diplomacy of the Kingdom and in the defense of its interests. at the international level.

He stressed that cultural diplomacy transforms heritage into a cultural economy that brings people and communities together, adding that this type of diplomacy is not only a way of representing and defending interests, but also a solution for the future. which provides answers to global challenges.

It should be noted that this new session of the “Atlantic Dialogues” addresses a series of economic and geopolitical issues that reflect the changes experienced by the enlarged and more integrated Atlantic, through roundtables, roundtables and other sessions.

Topics covered include cultural diplomacy, regional security model, smart infrastructure, regulation of artificial intelligence and other key issues that require better coordination between the North and South. Perspectives and solutions related to global governance issues will also be presented. .

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