National craft register: The number of registrants reached 395,000

Hibapress

The number of registered craftspeople in the National Register of Crafts (RNA) has reached 395,000 artisans, indicated Tuesday in the House of Advisors, the Minister of Tourism, Crafts and the Social and Solidarity Economy, Fatim- Zahra Ammor.

In response to an oral question on the Crafts sector, Ms. Ammor affirmed that this register, which is part of the axis of structuring and organization of the sector within the ministry’s strategy, made it possible to accelerate the process of establishing social coverage for the benefit of all artisans.

On the same axis, the minister indicated that the publication of law 50.17 relating to the exercise of craft activities covers 172 trades, noting that this sector plays an important role in the Moroccan economy, employment and preservation of national heritage. And remember that the Crafts sector contributes 7% to the gross domestic product (GDP) and employs 22% of the active population.

At the same time, Ms. Ammor specified that Morocco has 102 existing infrastructures, 37 others currently being commissioned, 34 projects under construction and 19 currently under study. In terms of quality improvement, she reported the certification of 69 collective brands and 307 standards.

Furthermore, the minister indicated that work is underway for the qualification of initial professional training, noting that there are 62 training establishments comprising 30,000 educational seats, as well as 15,000 people in continuing training per year and 3,000 annual beneficiaries. of the functional literacy program.

Regarding financial support for artisans, Ms. Ammor emphasized a partnership agreement with banking establishments offering new financing products at preferential conditions, adding that the promotion of craft products requires opening to international markets, the qualification and supervision of production units, as well as adaptation to the requirements of foreign consumers.

In this sense, she highlighted the protection of the product as heritage to the United Nations Educational, Scientific and Cultural Organization (UNESCO – The United Nations Educational, Scientific and Cultural Organization), specifying that the “Treasures of Traditional Moroccan Arts” program, initiated in partnership with UNESCO, aims to preserve 32 professions with a strong cultural component. The emphasis was placed, in 2023, on six trades, namely blouza oujdia, embroidered saddles, zellige of Tetouan, tent weaving, Salé embroidery and the manufacture of musical instruments, according to the minister who assured that this program will cover other professions in 2024.

In addition, Ms. Ammor said that her department adopts a comprehensive approach to quality, based mainly on standards and quality marks, noting that the number of registrations of these marks has reached 240 national and international registrations, which has positioned Morocco at an advanced rank at African and global levels in terms of producing quality brands in the Crafts sector.

And to maintain that in collaboration with the departments of Culture and Agriculture, a brand for Moroccan heritage is being registered on a global scale, with the aim of protecting tangible and intangible national heritage.

As for the marketing of craft products, Ms. Ammor cited several initiatives such as promotional operations in Paris, participation in the Milan Furniture Fair in April 2024, in addition to the participation of 33 Moroccan brands in Portugal. The objective of these participations is to meet foreign buyers and increase exports.

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