This article was automatically translated from HIBAPRESS, the Arabic version:
HIBAPRESS-RABAT
In line with its “Vision 2028” development plan, the LabelVie Group continues its expansion in the regions. In this context, it has just inaugurated a new Carrefour hypermarket in Béni Mellal, marking a major step in the development of its network.
The inauguration ceremony, chaired by the Wali of the Béni Mellal-Khénifra Region and Governor of the Béni Mellal Province, was held in the presence of Mr. Rachid Hadni, Chairman of the Board of Directors of the LabelVie Group, Ms. Naoual Benamar, General Director of the LabelVie Group, as well as several guests and local personalities.
With an investment of 160 million dirhams, this large-scale project covers a plot of land of 49,860 m², including 20,964 m² of construction. It includes a modern sales area of 4,885 m², a car park with 372 spaces, and required only six months of work.
The new Carrefour hypermarket in Béni Mellal reflects the vision of the LabelVie Group: offering a unique shopping experience, combining quality, accessibility, and proximity. It strengthens the group’s presence on the national territory, now with 13 hypermarkets, and is part of a dynamic of continuous growth.
In addition to its significant economic benefits, this project enabled the creation of 170 direct jobs and 400 indirect jobs, thus consolidating the role of the LabelVie Group as a key player in local socio-economic development.
Since the opening of its first Carrefour hypermarket in Morocco in 2009, the LabelVie Group has won the trust of millions of customers, with a turnover reaching 3.6 billion dirhams, a workforce of 1,900 employees, and a annual customer base exceeding 15.9 million consumers.
The LabelVie Group reaffirms, through this inauguration, its commitment to enriching the country’s commercial offering, while actively contributing to the development of the regions and the creation of employment opportunities.
