This article was automatically translated from HIBAPRESS, the Arabic version:
This article was automatically translated from HIBAPRESS, the Arabic version:
Heba Press – Ahmed Al-Musaed
As part of a joint initiative for the benefit of a bright future for young generations, LafargeHolcim Maroc and the Tibu Africa association launched, Tuesday, December 24, in Laâyoune Sidi Malouk, territorial affiliate of the province of Taourirt, a program innovative in favor of education through sport. This initiative, pioneering in its approach, is aimed at primary school students in the Eastern region, particularly in the Taourirt region. It combines sport, exploration of technologies and personal development, aiming to make sport a real lever. of social and educational transformation. .
The launch of this initiative was marked by the presence of representatives of local authorities and key players in the education system and a new stage in the collective effort aimed at giving children the tools necessary to build a prosperous and promising future.
A partnership serving local communities and emerging generations
In a statement on this occasion, Zainab Bennouna, Director of Corporate Social Responsibility and Communication at LafargeHolcim Maroc, declared: “Through our corporate social responsibility program N’BNIOUW L’7AYAT, we have placed education at the heart of our social commitment, as it is the first lever of progress and social inclusion. In 2023, more than 14,000 students from local communities close to our production sites will have benefited from our initiatives in this area, such as the distribution of school supplies, the improvement of infrastructure and the creation of connected classes thanks to quality computer equipment. These initiatives are part of the fight against dropping out of school and to give each child the means to succeed.
Bennouna added: “Through this partnership with Tibu Africa, we are strengthening our ambition to contribute sustainably to the well-being and prosperity of the youth of the Eastern region, by making sport a gateway to quality education. and a lever for human development. »
Chakib Al-Wadghiri, director of the LafargeHolcim Maroc factory in Oujda, also confirmed: “The LafargeHolcim Maroc factory in Oujda is a committed player in the field of local development in the region. We have a responsibility to contribute to the future of our local community through concrete actions linked to improving the employability of young people and improving health and education. Concerning the last axis, we are very proud to cooperate with educational institutions in order to offer young people the tools and opportunities they need to succeed. By fighting against school dropouts, we are investing in the skills of tomorrow.”
For his part, Mohamed Amin El-Zayat, President of Tibu Africa and Ashoka Fellow, appreciated this fruitful synergy and declared: “This strategic partnership with LafargeHolcim Maroc constitutes a tangible response to the needs of young people and their local communities. We place sport at the heart of social and educational transformation, in order to create opportunities that change the lives of beneficiaries and help build the future.
A program designed to transform and inspire
This initiative is based on three fundamental axes, aiming to obtain maximum impact:
• Improve opportunities for academic success: technological, educational and sports workshops help students consolidate their academic achievements and resist dropping out of school, thus improving learning through experience.
• Encourage the development of life skills: cooperative activities in the areas of “science, technology, engineering, mathematics”, robotics and sports improve children’s communication skills and develop the spirit of team and problem-solving skills.
• Encourage a healthy and active lifestyle: Through regular sports practice, children learn the importance of physical and mental health while developing their motor and socio-emotional skills;
Impact goes beyond the classroom
The program also includes the families of the beneficiaries, by organizing positive education workshops, with the aim of establishing a favorable environment and common development between local communities.
Sport is one of the pillars of the Sustainable Development Goals
In line with the Sustainable Development Goals, particularly Goal 3, linked to health and well-being, and Goal 4, linked to quality education, this partnership highlights the transformative impact of sport in areas of education and inclusion.
By combining experience and commitment, LafargeHolcim Maroc and Tibu Africa have given young generations in the Oujda region the keys to a sustainable future, based on academic excellence and social cohesion.
About LafargeHolcim Maroc
LafargeHolcim Maroc occupies a national leadership position in the construction materials industry sector in Morocco and is considered the largest industrial capitalization on the Casablanca Stock Exchange.
The majority share capital of LafargeHolcim Maroc is held by a joint venture between Holcim Group, a world leader in innovative and sustainable construction solutions, and Al Mada Group – Positive Impact, an African private equity fund headquartered in Casablanca.
With its strong presence in the Kingdom of Morocco since 1928, LafargeHolcim Maroc puts its expertise at the service of the economic and social growth of the country, thus contributing to the modernization of the construction sector, and falling within the framework of the national strategy of sustainable development. development by 2030.
By developing products and constructive solutions with high added value, innovative, sustainable and environmentally friendly, LafargeHolcim Maroc contributes to the economic prosperity and urban development of Morocco.
About Tibu Africa
Tibu Africa, an innovative Moroccan association, uses sport as a lever for social inclusion, education and economic empowerment of young people and women. Since its inception, the association has been committed to positively transforming the lives of thousands of people in Africa through integrated sports and educational programs, focusing on the development of basic skills.
