This article was automatically translated from HIBAPRESS, the Arabic version:
Hibapress-Rabat
This is a first awaited first by professionals in the sector: from February 12 to 14, 2025, the Moroccan Franchise Federation is organizing in Casablanca the first international edition of the “Franchise Exhibition Morocco”, after the success of the organization of its two first national editions.
Objective ? Highlight the exceptional opportunities that Morocco offers for national and international investors.
With a turnover of 20 billion dirhams, upon annual growth of 25 % for 15 years, and a network of 745 franchises (including 84 % of international brands), the Moroccan franchise sector is among the locomotives of the Moroccan economy.
In this dynamic, the Moroccan Franchise Federation organizes the first international edition of the “Deposit Exhibition Morocco”, which will be held from February 12 to 14, 2025 within the International Fair in Casablanca.
An event organized in partnership with two emblematic international institutions of the franchise world: the International Franchise Association (IFA) and the Global Network Franchise (GNF). These two partners will support the Moroccan Franchise Federation in the success of this event by their experience and by international expert interventions.
More than 100 exhibitors of different nationalities and sectors will welcome some 10,000 visitors to a 2000 m2 exhibition area, and conferences and workshops will be led by experts.
In particular, it will be a question of highlighting the Moroccan and international brands wishing to develop or perpetuate in different sectors (ready to wear, catering, furniture, transfer of money, hotels, car services, etc.) to make them champions by 2030.
More generally, it is a question of facilitating the development of franchises on the Moroccan and African market, and promoting lasting and fruitful exchanges between franchisees and investors.
Organized under the aegis of the Ministry of Industry and Trade and in collaboration with major institutional partners, including in particular the Amide and the Chamber of Commerce of Industry and Services of Casablanca – Settat, and inaugurated in the presence of Monsieur Ryad Mezzour, Minister of Industry and Trade in the Kingdom of Morocco, this show is one of the levers to concretize the vision of the Moroccan Franchise Federation: to make Morocco a regional hub for the franchise. It is part of an ambitious vision of sustainable and inclusive development, by contributing to the modernization of the economy and the empowerment of Moroccan entrepreneurs.
The Moroccan franchise sector in a few figures
– a turnover of 20 billion dirhams in 2024, up annual increase of 25% for 15 years.
-745 franchise networks, including 84% of international networks.
-growth forecasts of + 500% by 2030.
-Malls and shopping centers: more than 10 billion dirhams of investments scheduled by 2030, generating the creation of 20,000 direct and indirect jobs and 500,000 m2 of added commercial areas.
