This article was automatically translated from HIBAPRESS, the Arabic version:
Hibapress
Moroccan participation in the Paris International Agricultural Show (SIA), where the kingdom was invited to honor, was a great success with “a strong crowd” on the national pavilion, where the diversity and excellence of local products have captivated visitors and professionals.
Installed under the supervision of the Agency for Agricultural Development (ADA), the Moroccan pavilion at the show, which ends this Sunday, experienced the participation of around thirty exhibitors representing 76 cooperatives, involving nearly 2,000 small farmers from the twelve regions of the kingdom.
The “exceptional” visibility of the Moroccan pavilion at the SIA (February 22-March 2) made it possible to “strengthen the presence of Moroccan local products on the French and European markets, while opening up new commercial prospects for producers and exporters”, said in a declaration to the MAP, the director of development and marketing of local products at ADA, Mahjouba Chkail.
“The strong crowds of visitors, seduced by the authenticity and the taste wealth of these products, strengthens commercial dynamics and promotes the implementation of sustainable partnerships with European distributors and importers,” she said.
The national pavilion, she recalled, highlights “the diversity” and the “quality” of Moroccan products, especially in the 16 most requested sectors, ranging from olive and argan oils to dates, saffron, spices and other local products prized by European consumers.
The economic impact of Moroccan participation, it said, is also reflected in the growing interest of international operators. “More than 90 trading partners are in discussion with Moroccan exhibitors with a view to concluding export agreements to the French market,” said Chkail.
She stressed that “this craze confirms the potential of Moroccan local products and their competitiveness internationally, thus contributing to the valuation of local sectors and to improve the income of small producers”.
A true showcase of the wealth and diversity of Moroccan agriculture, the national pavilion (476 m2) had been inaugurated by the head of government, Aziz Akhannouch in the wake of his presence at the official inauguration of SIA, alongside French President Emmanuel Macron.
The Moroccan pavilion was also marked by the visit of several leading French personalities, including the French Prime Minister, François Bayrou, the Minister Delegate responsible for equality between women and men and the fight against discrimination, Aurore Bergé and the president of the Île-de-France region, Valérie Pécresse.
The pavilion also experienced a strong crowd of the Moroccan community established in France.
The honor of the Kingdom in SIA also finds an echo in an upcoming event: France will, in turn, be the guest country of honor at the International Agricultural Show in Morocco (Siam) in Meknes (April 21-27).
