This article was automatically translated from HIBAPRESS, the Arabic version:
This article was automatically translated from Hibapress, the Arabic version:
Heba Press – Abdul Latif Baraka
The annual report of the Supreme Authority for Audiovisual Communication (Hakka) has shown the continuation of the gap between the presence of women and men in radio and television programs, because the representation of women in the Moroccan media is still limited despite some of the progress he has earned in recent years.
The report stressed that the authority continues its efforts to guarantee the multiple expression of current currents and reflection through media programs in accordance with specific rules, whether in electoral periods or in others.
With regard to intervention rates in information programs, the report showed that women like 18.01% of total interventions in 2023, against 16.64% in 2022, while men acquired 81.99% of the time allocated. Despite this slight improvement, the gap is still in place, which reflects male domination continues over the media scene.
The report pointed out that activists in the associations have recorded the largest presence in women, because they have acquired more than 121 hours of interventions, which is equivalent to 56.63% of the total women’s interventions, in return, a drop in the presence of women politicians, as their rate decreased from 39.20% in 2022 to 30.92% in 2023.
As for professional actors, they witnessed a slight improvement in their representation, because their percentage increased from 6.37% to 9.91%, while the representation of union actors rose from 3.16% to 2.54%.
Data linked to the distribution of attendance between public and private media also showed that women were more present in the public media of 29%, against 17% in the private media, stressing the role of public media in the promotion of gender balance on the media scene.
Regarding the same body, the report indicated that women represent 48% of the total human resources within the “hakka”, but the percentage of women in higher positions does not exceed 30%, despite its 35% increase among units.
In the press sector, the number of journalists in the audiovisual field increased from 326 in 2022 to 337 in 2023, but women are still a minority compared to men, who represent 52%.
On the other hand, the report indicated that the authority seeks to improve gender equality in the media, because it participates in the government plan for equality (2025-2026) and launched an online training course on stereotypes linked to the social gender in the audiovisual media. Although the representation of women in television advertisements has improved, the Commission has monitored the continuation of gender stereotypes, because women are still largely linked to space at home, while men are represented in situations of strength and control.
A study carried out by the authority on the representation of women in audiovisual advertisements during the 2020-2023s showed that there is a remarkable improvement in the proportion of released ads from stereotypes, as this percentage increased from 9% in 2014 to 51% in 2023, despite continuous discrimination against women.
In this context, Latifa Akhbash, President of the Authority, confirmed that the study was based on an analysis of more than 750 advertising links broadcast during peak periods on public television channels during the month of Ramadan in the last four years, stressing the need for continuous efforts to release the media of established stereotypes and carry out a more important sexual imbalance in the media morroccan.
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