This article was automatically translated from HIBAPRESS, the Arabic version:
Hibapress
The real estate sector displays good prospects for 2025, carried by a wind of optimism due, among other things, of the organization of the World Cup in 2030, said the expert in real estate and author of the guide “Ravi’immo”, Amine Mernissi.
“Morocco is carried by a wind of optimism at five years from the organization of the Football World Cup, with more peripheral cities which will experience a greater real estate activity,” said Mr. Mernissi in an interview with the map.
Noting that the development of large agglomerations is evolving in concentric circles and that their dynamics mechanically benefits their periphery, Mr. Mernissi estimated that there will be a new and more competitive real estate offer, and a widening of the market offer while loosening the pressure of demand on city hearts and hypercentres.
“But real estate is not just residential. It is also, offices, commercial premises, tourism, logistics … and in another register the land also which is the nerve of the war of all this, “he said.
And to note that all these asset classes experienced a renewed interest in 2024, carried out by a vigorous state program for leveling public infrastructure (roads, bridges, airports, railways, requalification and modernization of urban centers, etc.) which covers the entire national territory.
“All this is also accompanied by a desire for investors to register in this dynamic by positioning themselves on hotel and tourist projects, but also on residential that has this vocation,” added Mr. Mernissi.
He recalled that the year 2024 was marked by the launch of the direct housing aid program, namely “Daam Sakane” which completed its first year positively with nearly 130,000 requests and 35,000 beneficiaries.
Commenting on the stability of the property asset price index (IPAI) In 2024, Mr. Mernissi explained that this situation reflects part of the real estate reality, especially since it covers a part of the real estate market, since that of new real estate is not covered.
In addition, the expert noted that the high cost of land will always remain a challenge and the increase in construction costs has made the equation complicated for promoters.
“Result: shortage of the offer. Today, Daam Sakan can be a solution provided that the offer is not located too far from city centers and has national geographic coverage, “he said.
To boost the sector, Mr. Mernissi judged that purchasing power remains a determining factor. “Apart from the traditional 3F, namely land, taxation and financing, which are always perfectible and which constitute structural variables for the sector, which slows down today, is the ability to acquire in a difficult socio-economic context”.
According to the expert, if the direct housing aid program has given a concrete response in terms of household purchasing power assistance, in particular with the granting of a direct subsidy (100,000 DH or 70,000 DH), this concerns a specific type of asset.
In terms of availability of the offer, there is still an effort to be made, notably through investment facilitation so as to release energies and make the program more efficient, recommended Mr. Mernissi.
“By 2028, production should target localities in demand,” he said, claiming that demand and production will follow an upward trajectory, provided that public-private partnerships (PPP) and reflect on new urban development models, particularly through the creation of concerted development zones and eco-skills, such as that of Zénata.





