This article was automatically translated from HIBAPRESS, the Arabic version:
Hibapress-Rabat
Maya Agency announces the launch of Uman Studio, its Createch agency dedicated to creation increased by artificial intelligence. Born from the synergy between the strategy and creation of the agency, Uman Studio is a hybrid task force where the talents of brand content, digital and new technologies meet, in order to redefine the process of creation, dissemination and management of campaigns, while integrating an eco-responsible dimension.
An unprecedented merger of talents and technologies
Uman brings together a multidisciplinary team made up of creative directors, artistic directors, prompt engineers, artists, developers and motion designers. This convergence of expertise makes it possible to exploit the potential of new generative technologies to push the limits of content creation.
The studio is based on the most advanced IA tools, including Midjourney, Sora, Deepsy, and many others. Beyond technology, Maya Agency is focusing on continuous training of its teams in order to control the rapid development of tools and guarantee a high level of expertise.
Pioneering projects and reflections on the future
One of the first challenges taken up by Uman was to offer a futuristic projection of the city of Mediouna, in full urban transformation, in order to revalue the image. Faced with the constraints of classic 3D techniques, too heavy and expensive, the studio has chosen to rely on artificial intelligence to accelerate the process and reduce the energy and temporal imprint of the project. By associating the talent of its teams with the expertise of one of the 15 IA world artists, Uman was able to create an immersive and avant-garde vision of the city, thus pushing the limits of digital creation. “With one of our customers, a real estate developer in a peripheral area, we had to take up a double challenge: to market a project under development, and to promote a destination suffering from an image deficit. Thanks to AI, we were able to make an exceptional quality video that highlights the assets of the project and the zone in the making, thus opening up new perspectives for our profession. “Says Yasmina Belahsen, founder of Maya Agency.
Towards a new era of communication: innovation, ethics and commitment
Artificial intelligence revolutionizes content creation by optimizing personalization, image production and immersive narration. Uman Studio illustrates this transformation through projects such as the retail video of the Metropolitan, signed Yamed Group, which repels luxury borders thanks to advanced models and immersive animations. Beyond technological innovation, the integration of AI into communication must be part of an ethical and sustainable approach, ensuring that these advances meet the realities of the market while promoting more interactive and engaging experiences between brands and their audiences.
Théophile Granier, Vice-President of Maya Agency says: “Uman is above all a laboratory of ideas for creative spirits, curious and early adopters. More than just a studio, it is a space where innovations come to life and where our concepts are materialized. True to the heritage of creative studios, Uman gives back its place to experimentation, whether artistic, technological or conceptual. Indeed, it is by exploring that we master, and it is in the error that the most beautiful discoveries are born. Uman is an open door for our talents, but above all a collaborative playground where creators, partners and customers meet. With Uman Studio, Maya Agency affirms her pioneer role by pushing the limits of creativity and by exploring new innovative territories. Through ever more immersive experiences, the agency is positioned as a key player in the evolution of marketing and communication, while remaining faithful to a responsible approach and turned towards the future.
