Gitex Africa 2025: The Ministry of Digital Transition, Royal Air Maroc, and the ADD combine for the development of the Traveltech ecosystem in Morocco and Africa
This article was automatically translated from HIBAPRESS, the Arabic version:
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Gitex Africa 2025: The Ministry of Digital Transition, Royal Air Maroc, and the ADD combine for the development of the Traveltech ecosystem in Morocco and Africa
The partnership aims to position Morocco as a regional hub of La Traveltech in Africa
The parties are also committed to the development of specializing in travel and air transportation startups
Marrakech on April 14, 2025- As part of their continuous efforts in favor of digital transformation, the Ministry of Digital Transition and the Reformation of the Administration, Royal Air Maroc and the Digital Development Agency (ADD) signed, on Monday, April 14, a strategic partnership agreement during the 3rd edition of the Gitex Africa show, which is currently held from April 14 to 16, 2025 in Marrakech.
This partnership is part of the high royal orientations and the Digital Morocco 2030 strategy and aims to accelerate innovation in the travel sector and to position Morocco as an essential pole of the Traveltech on the African continent.
The Convention is based on three major axes essential to the dynamics of digital transformation in the air sector. The partnership thus provides for a joint promotion of the Gitex Africa, with Royal Air Maroc as an official carrier of the event. This collaboration will provide increased visibility to the national company while offering advantageous tariff conditions to African participants and startups.
The parties also undertake to energize the Moroccan traveltech ecosystem by identifying, accompanying and promoting innovative startups specialized in the fields of travel and air transport. This commitment will materialize through initiatives such as the RAM Digital Open Innovation program, regional roadshows, mentorship programs, as well as the creation of a national label “Traveltech Innovator”.
The partnership also provides for knowledge sharing and co-innovation through training initiatives, feedback and co-development of solutions to promote the emergence of a collaborative dynamic between public, private and startups.
The agreement also provides for the implementation of concrete measures aimed at accelerating the digitalization of private players in the travel sector, in particular through the provision of ‘Moukawala Raqmya’ and ‘Academia Raqmya’ platforms, as well as the organization of awareness workshops to strengthen their digital skills.
Commitment to innovation in the Traveltech
“This strategic collaboration embodies our common vision of making digital a real growth accelerator for the Moroccan economy and a lever for improving services to citizens. By uniting our forces, we affirm our ambition to position Morocco as a regional leader in the field of the Traveltech, “said Amal Emal El Fallah Seghrouchni, Minister Delegate responsible for the Digital Transition and the Reform of the Administration.
“Through this partnership, Royal Air Maroc reaffirms its commitment to innovation and digital transformation in the air sector. We are determined to support Moroccan and African startups specializing in the travel and digital industry, online with the ambitions of tourism development in the kingdom and in preparation for major events that Morocco is preparing to welcome as the CAN and the 2030 Football World Cup, “said Hamid Addou, Chairman and CEO of Royal Air Maroc.
“The ADD is proud to support this pioneering initiative which combines innovation, entrepreneurship and international opening. This partnership embodies a common ambition, that of making Morocco a reference technological pole in Africa, by connecting talents, ideas and opportunities, “said Mohamed Drissi Melyani, Managing Director of ADD.
By sealing this agreement, the Ministry of Digital Transition and the Reformation of the Administration, Royal Air Maroc and the Add reaffirm their common desire to accelerate the digital transformation of the air sector and to open promising prospects for startups and travel players in Morocco and Africa.
