China: BMW allies with Bytedance to develop AI

This article was automatically translated from HIBAPRESS, the Arabic version:

Hibapress

The German automaker BMW has announced a strengthening of its collaboration with the Chinese technological giant Bytedance, owner of Tiktok, in order to improve artificial intelligence applications (AI) in its marketing and customers services.

This strategic alliance will relate to the application of AI in the automotive marketing ecosystem, by collaborating with Volcano Engine, BYTEDANCE Cloud service platform, report local media.

This collaboration mainly aims to optimize the purchasing experience of vehicles and improve the efficiency of services for users, add the same sources.

As part of this partnership, Lingyue Digital Information Technology Co., LTD., BMW subsidiary and key platform for manufacturer’s digital innovation in China, will use the advanced technology of the big models of Bytedance language to deploy smart, personalized and exclusive marketing tools to BMW.

“We speed up the integration of AI technology in all areas of activity, research and development (R&D) to production, including the supply chain, products, services and operations,” said Sean Green, president and CEO of BMW Group Region China.

“This in-depth collaboration with Bytedance represents a key implementation of our AI strategy,” he added.

The German group, which has around 460 local supplier partners in China, had already announced its cooperation in March with other Chinese technological giants, notably Alibaba to integrate AI of large language models in its Neue Klasse models, and Huawei to co-develop an on-board digital ecosystem adapted to the Chinese market.

BMW operates R&D centers in Beijing, Shanghai, Shenyang and Nanjing, which constitute its largest network in this area outside of Germany.