From development to propaganda … Martica is lost between screens and the field

This article was automatically translated from HIBAPRESS, the Arabic version:
This article was automatically translated from Hibapress, the Arabic version:
Heba Press – Muhammad Zaruh
At a time when major tourism development projects in the Nador region fell, the “Martica” project dates back to the front of the public debate, not due to the realization of tangible field achievements, but thanks to promotional media campaigns that speak of “lake purification” and “environmental rehabilitation”, although the official authorities have recently declared that the messages with the lake Adapted to swimming, which put the messages recently to what messages with the lake are not suitable for skepticism.
Despite the change in management, it seems that the project in charge of the project is always locked in communication approaches preceding work in the field. After years of launching promises to establish seven integrated tourist cities, none of them has been completed so far. On the contrary, some sites did not start with the works at all, despite the expiration of previous deadlines.
Remarkably, it is the emphasis on the production of propaganda content that appears through video bulletins and air videos, which seeks to present a pink image of a reality that is not hidden from the population. As these clips show green spaces which are now in a state of environmental deterioration and dead space due to poor interview, in a scene that increases the question marks on the efficiency of project management.
Mohamed V street is always imbued with dust, and the palm trees scattered on its sides are negligence and falling, while the “Al -rif Al -Kabeer Street” project, which has one day described as “the most beautiful on the banks of the Mediterranean”, is always unable to receive water from the neighboring lake, which reflects a major defect in planning and implementation.
In all of this, some of the terms used in recent campaigns have raised the surprise of local followers, because they seem far from the cultural and linguistic context of the region, which has been interpreted as a clear separation between the decision -maker and the local community.
In the absence of the result, and the presence of repeated complaints concerning the defect of projects and the lack of transparency, the frustration between citizens, who call for an objective assessment of the reality of the project, increases, instead of sufficiency in the media messages which do not reflect what is happening in the field.
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