Report a memorandum of understanding to market the traditional industry digitally and improve its exports internationally
This article was automatically translated from HIBAPRESS, the Arabic version:
This article was automatically translated from Hibapress, the Arabic version:
Heba Press
The State’s Writing in Charge of the Traditional Industry, Social and Solidarity Economy, The Dar Al -Sanea Foundation, The Popular Central Bank Group and Mastercard Signed A Memorandum of Understanding At the Headquarters of the State’s Writing in Rabat, Under the Presidency of Hassan Al -Saadi, The State Clerk The Traditional Industry, Social and Solidarity, and Nazih Balkaz, The Head of the General Director of the Central People’s Bank Group and Mark Elliot, Chief of the African Mastercard department.
This strategic partnership constitutes a decisive stage on the path of digital and financial transformation of the traditional industrial sector in Morocco.
It also reflects the common will of the parties concerned to promote digital integration, stimulate fair growth and improve means of increasing income for traditional manufacturers.
In this regard, the parties have agreed to establish a digital platform to market the products of traditional Moroccan industry at national and international levels.
It should be noted that exports from the traditional Moroccan industrial sector have doubled between 2016 and 2024, to 1.1 billion dirhams in 2024, an increase of 40% compared to 2019, which is a record number in the history of this sector, which operates around 22% of the active population.
This partnership aims to develop banking offers in accordance with traditional manufacturers and provide digital performance solutions via the M2T performance Corporation from the central banks group, such as performance via cards or mobile performance, in addition to their support in order to improve their digital transformation.
The signing of the understanding memorandum is involved in government instructions, in particular the strategic axes that state writing works in traditional industry, social economy and solidarity linked to the sector structure and improves the competitiveness of traditional manufacturers and incorporating them into the structured economy. In this context, more than 4,200,000 traditional manufacturers have been recorded in the national craft register, distributed more than 13 production chains, including a total of 172 crafts and activity.
It should be noted that the mechanisms that will be adopted within the framework of this partnership will significantly contribute to the improvement of exports of traditional industry products to international markets.
As a reminder, the United States of America ranks first among the markets of traditional industry products, with 44% of exports during the year 2024, followed by France by 14% and Spain with 6%.
With regard to branches of traditional industry, the pottery and stone branch occupies the head with a share of 36% of the total exports, followed by 20% of the Al-Zarabi branch.
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