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Roadmap 2025–2027: Morocco relaunch its export strategy

Ryad Mezzour: “Moroccan industry is making an exceptional leap”
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This article was automatically translated from HIBAPRESS, the Arabic version:

Hibapress

Morocco has an ambitious new roadmap to energize its foreign trade over the period 2025–2027. Presented Wednesday in Casablanca on Wednesday, this strategy was described by the Minister of Industry and Commerce, Ryad Mezzour, as the fruit of an in -depth process of consultation with economic operators nationally.

During the launching ceremony, the Minister stressed that this roadmap relied on regional tours, sectoral meetings with federations and professionals, as well as a rigorous study aimed at identifying specific opportunities for each market and each product. It now offers exporters a clear framework for choosing the tools adapted to the diversification of their offer, the optimization of quality, and access to new outlets.

For his part, the secretary of state in charge of foreign trade, Omar Hejira, highlighted the potential of this new strategy, in particular with the identification of 200 products with high potential, 22 target countries, and an export deposit estimated at 120 billion dirhams, including 12 billion in Africa. “Morocco has powerful levers to expand its export base,” he said.

Despite the significant increase in Moroccan exports – from 185 billion dirhams in 2012 to 455 billion in 2024 – several structural challenges persist. The exporting fabric remains highly concentrated, both geographically (70 % to Europe) and sectoral (92 % from six sectors). In addition, 85 % of exports still come from the Tangier-El Jadida axis, highlighting a territorial imbalance that the new roadmap aims to correct.

In order to guarantee effective implementation, the roadmap provides for a large continuous consultation with regional and sectoral economic players. One of the key tools presented on this occasion is the digital platform “One Shop Store Export”, designed to centralize administrative procedures and improve access to export support devices.

The ceremony was also marked by the signing of several agreements fixing the commitments of the stakeholders, whether public institutions, federations or technical partners. These agreements seal a collective commitment to make foreign trade a motor of sustainable growth, job creation and international influence of the kingdom.

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