This article was automatically translated from HIBAPRESS, the Arabic version:
This article was automatically translated from Hibapress, the Arabic version:
Heba Press – Rabat
In the light of global transformations to sustainable consumption and the search for authentic products, traditional Moroccan industry is distinguished as one of the promising sectors of the German market.
The analytical report published by “Maison de l’Heur” in May 2025, monitored encouraging indicators in this regard, whether in terms of exports or echo of the “Moroccan manual product” in German digital space.
According to data from the same report, traditional traditional Moroccan exports to Germany reached a total of 34.5 million dirhams during 2024, recording growth of 15% compared to the year 2023.
And the Moroccan “Al -zarbar” leads to the list of most exporting products in Germany, followed by pottery by 21%, and products made of reeds of 17%, this development reflects the growing German demand for the Moroccan product distinguished by its authenticity and its manual and its manual.
On the other hand, in the digital space, the “Moroccan crafts” recorded 5,700 signals on the Internet in Germany in two years, including more than 28% via the Instagram platform, followed by information and Facebook sites.
Among the products, the Moroccan “Zlij” is at the top of the list of the most male materials, in front of pottery, silver and skin, and digital signals were centered mainly in the city of Berlin by around 23%, highlighting the presence of traditional Moroccan industry in urban centers with a high taste.
The report in an apartment linked to the analysis of 619 German buyer journals on platforms such as Etsy and Amazon showed that the content of the Moroccan product has reached 86%, and the design classified first as the most important element of 22.5%, followed by the quality of the product and the customer service.
According to the same data, Moroccan “Al -zarbar” products are responsible for the greatest number of assessments, with 34% of the total comments.
Interestingly, in the distribution equation, 50%of traditional Moroccan products bought in Germany are sold directly in Morocco, specifically from Marrakech of 58%, and FEZ of 34%, while France, Germany and the United Kingdom constitute secondary distribution markets, which reflects the capacity of the manufacturers of Morocco to directly penetrate the German market without intermediaries.
The report recommended active participation in the main German exhibitions similar to Ambient in Francfurt and Heimtextil, in addition to Domotex specializing in carpets and floors, considering that these activities constitute strategic platforms to meet German and international buyers interested in crafts with cultural and environmental value.
These indicators reveal that the traditional Moroccan industry earns an increasing position on the German market, supported by the quality of products and the growing consciousness of the German consumer environment.
To improve this trend, the report advised continuing to invest in improving design and strengthening digital presence and participating in major international exhibitions. The Moroccan product is no longer just an expression of heritage, but has also become an economic opportunity that can develop and prosper.
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