This article was automatically translated from HIBAPRESS, the Arabic version:
This article was automatically translated from Hibapress, the Arabic version:
Heba Press – Casablanca
The “Moroccan Banks General’s General Company” announced a change of its name in “Siham Bank”, marking a new stage after the acquisition of the “Siham” group belonging to the billionaire Moulay Hafez Al -Alami on the majority of its capital.
This transformation comes after months of legal proceedings and licenses, to embody the exit of the French group “SGMB” from the Moroccan market after more than a century of attendance.
The new name “Siham Bank” and, according to the board of directors, reflects the strategic vision of the “Siham” group, which seeks to improve its position in the financial sector through an innovative and renewed bank.
Siham Bank aims to provide flexible financial services and to keep up with the rate of market transformations, with a particular emphasis on digitization, the expansion of the customer base and the creation of financing solutions intended for individuals and contracts.
This transformation not only leads to a change in visual identity, but also indicates the start of a new competitive step in the Moroccan banking scene, led by a national player with a clear vision of development, and puts his eyes to establish a different banking model that balances economic performance and social commitment.
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