This article was automatically translated from HIBAPRESS, the Arabic version:
Hibapress-Rabat-Mta
Morocco has distinguished itself in the 2025 edition of design show Australia, a reference event for interior design and architecture in the Asia-Pacific region, promoting the excellence of its craft and the dynamism of its contemporary creation.
Coordinated with the Moroccan Embassy in Canberra, Moroccan participation in this event, which took place from Thursday to Saturday in Melbourne, in southern Australia, was ensured by a delegation including representatives of the Maison de l’Artisan and the internationally renowned designer Hicham Lahlou.
The objective of this presence was to publicize Moroccan know-how to professionals in the field, while strengthening economic, cultural and institutional exchanges between Morocco and Australia.
Bringing together more than 250 international exhibitors representing more than 1,000 products and brands, and offering some 90 conferences led by experts, the Design Show Australia has been a reference platform to connect global suppliers and key players from the residential, commercial and hotel sectors. The 2025 edition has established itself as a dynamic showcase dedicated to contemporary interior design, innovation and sustainable solutions.
In this context, Morocco’s participation has offered a privileged opportunity to present the most innovative national brands in terms of design and crafts, while the Australian market anticipates more than $ 4.3 billion in contracts during the next twelve months.
On the sidelines of this fair, the kingdom’s embassy has developed a rich program for the Moroccan delegation, including round tables in Melbourne and Sydney, as well as visits to universities specializing in design.
In addition to connecting the Australian actors in the sector, these initiatives aimed to explore the opportunities for academic and professional cooperation between the two countries.
Among the highlights of Moroccan participation is a conference entitled “Arab Perspectives, Global Solutions”, which has made it possible to highlight the contribution of the Arab world, in particular Morocco, to world design.
Mr. Lahlou also caught the attention of the audience with an intervention on the role of human -centered design in the construction of inclusive and sustainable cities, as well as a presentation devoted to intercultural dialogue and design as a diplomatic tool capable of responding to contemporary issues, ranging from sustainability to social inclusion.
Moroccan participation has benefited from the active support of the Moroccan community established in Australia, whose involvement has largely contributed to the success of this event.
Having attracted more than 12,500 visitors and extending over 15,000 square meters, the Design Show Australia offered a privileged opportunity to interior designers, architects and real estate developers.
Thanks to upstream promotion campaigns, a strategic location and a substantial media coverage, the exhibitors of the design show Australia have benefited from enhanced visibility and precious networking opportunities.
