Casablanca witnessed a significant event in the health and beauty sector. A2S Group, in partnership with the Spanish company Dermalliance, announced the selection of Moroccan artist Mona Ftou as the ambassador for the DCAP and DWHITE brands. The event brought together representatives from Moroccan media and was presented in an organized manner with opportunities for questions and information exchange about the project.
In his speech, Youssef Bakal, CEO of A2S Group, confirmed that the choice reflects the shared values between the artist and the two brands, focusing on quality and innovation in skincare products, in addition to the group’s social dimension through job creation. Mona Ftou expressed her happiness at representing the brands and emphasized that her mission focuses on presenting a balanced image of the Moroccan woman, combining tradition and modernity. The conference also outlined the future expansion plan for the two brands in Morocco and abroad, without going into specific marketing details.
