HIBAPRESS – Rabat. The tenth conference of the Chartered Accountants Association kicked off on November 13th and 14th, 2025, at the Four Seasons Hotel in Rabat, and this year's theme was "Artificial Intelligence, Sustainability, and Talent: The Winning Strategy". The opening day was an opportunity to launch a broad discussion on three key levers for building a responsible Morocco capable of facing future challenges: artificial intelligence, talent, and sustainability. The organization of this session, which is held under the high royal patronage, comes in a national context that sees the Kingdom entering a new phase of digital development and increasing the importance of sustainability, as they are central tools for building a more resilient economy.
During the opening session, the President of the Chartered Accountants Association, Faisal Makwar, stressed that this session constitutes a pivotal moment in the profession's trajectory, confirming that artificial intelligence, sustainability, and talent have become factors that are reshaping the economy and professional practice. Makwar said that technology must remain in the service of humanity, adding that Morocco has all the components to become a major player in this transformation, provided that the pace of innovation and initiative is accelerated. He highlighted that the Association's ambition is focused on building a competitive, responsible, and more humane Morocco. This discussion comes at a time when digital transformation is being strengthened within the Kingdom, especially with the launch of the fifth-generation network (5G), and with expectations that artificial intelligence will enable the automation of about 40 percent of administrative tasks and achieve 79 percent of organizational goals. For her part, the Minister in charge of Digital Transition and Administrative Reform, Amal El Fallah Seghrouchni, explained that Morocco has strengthened its position in this field through the establishment of digital centers, the launch of specialized programs in artificial intelligence and data science, and the organization of national debates, in addition to the establishment of the "Al-Jazari Institute" and the creation of the General Directorate of Artificial Intelligence, as well as the signing of an agreement to establish an Arab-African digital center for artificial intelligence and innovation in April 2025. The parallel workshops of the conference presented practical models on how to use artificial intelligence in the tasks of the chartered accountant, as the interveners presented examples of the ability of "self-agents" to automate precise and complex operations, while ensuring data protection and complete control within professional offices. The participants confirmed that this development would enhance the chartered accountant's efficiency and improve the quality of tax, accounting, and advisory auditing, while recalling the strategic role of data, which has become sensitive assets that require vigilance in the areas of cybersecurity, digital sovereignty, and governance. Despite the great progress that artificial intelligence offers, the interveners stressed that its role remains complementary and not a substitute for the chartered accountant, considering that professional practice always needs human appreciation, expertise, and ethics, just as a patient needs his doctor. The second day of the conference is expected to address the topic of the talents of tomorrow and the importance of owning sustainability as a lever for competitiveness. The Chartered Accountants Association, established under Law 15-89, is the national reference for the profession, as it includes 867 members who exclusively perform the tasks of auditing accounts, and contributes to the development of financial and accounting standards and the support of companies in their structuring and development process.
