HIBAPRESS-RABAT
LG Electronics (LG) today announced its new short-form video campaign under the brand slogan “Life’s Good,” titled Get More Care, following the success of previous themes “Get More Love” and “Get More Magic,” aimed at highlighting how LG products enable small acts of love and care between family members so they can enjoy true “Life’s Good” moments amidst unforgettable experiences. Throughout the video series, LG will showcase these sometimes unnoticed moments of love experienced at home, while subtly shedding light on how its products enhance everyday life through the brand’s innovative technology, intricately intertwined with its customers’ daily lives, whether they’re chasing their football dreams vicariously, or simply following their favorite teams in 4K clarity.
A key highlight of the campaign is the immersive family viewing experience delivered by LG’s revolutionary OLED displays – such as the 97-inch LG Signature OLED M3 4K Smart TV – providing a gateway to new worlds. With unmatched picture quality and vivid colours, as well as the sound refinements of the α9 AI Processor 4K Gen6, LG OLED displays transform ordinary viewing into an unforgettable experience of resplendent immersion, bringing families closer together.
Additionally, the campaign will highlight the convenience of LG WebOS, an intelligent platform that provides seamless access to a wide range of entertainment options and smart home features. Whether it’s finding the perfect movie or the latest TV shows for family night, explore a vast array of content through integrated streaming services such as Netflix, Prime Video, Disney+, YouTube and Apple TV+. LG’s intuitive WebOS interface allows fans to pursue their football dreams vicariously, or simply follow their favorite teams in 4K clarity.
A key highlight of the campaign is the immersive family viewing experience delivered by LG’s revolutionary OLED displays – such as the 97-inch LG Signature OLED M3 4K Smart TV – providing a gateway to new worlds. With unmatched picture quality and vivid colours, as well as the sound refinements of the α9 AI Processor 4K Gen6, LG OLED displays transform ordinary viewing into an unforgettable experience of resplendent immersion, bringing families closer together.
Additionally, the campaign will highlight the convenience of LG WebOS, an intelligent platform that provides seamless access to a wide range of entertainment options and smart home features. Whether it’s finding the perfect movie or the latest TV shows for family night, a vast array of content can be explored through integrated streaming services such as Netflix, Prime Video, Disney+, YouTube and Apple TV+. LG’s intuitive WebOS interface also means that receiving personalized sports updates and tailored content recommendations is as easy as accessing other integrated apps such as Music and Sports, making family entertainment moments effortless and enjoyable.
Another highlight of the campaign is the cutting-edge InstaView knock-knock feature, perfect for revealing the sometimes hidden signs of love. The technology, available on LG’s latest refrigerators and ovens, allows users to see inside with a single swipe, making meal preparation more interactive and fun. Families can easily decide what to cook from the refrigerator or check on the progress of a juicy roast in the oven, all without opening the door.
“We are excited to introduce ‘Get More Care’ as our new brand campaign,” said Tony Baek, President Maghreb at LG Electronics. “Through these heartwarming short films, we want to showcase how our products make everyday moments more special and meaningful. At LG, we believe technology should enhance the way we care for one another by making meal preparation more interactive and fun. Families can easily decide what to cook from the refrigerator or check the progress of a juicy roast in the oven, all without opening the door.”
“We are excited to introduce ‘Get More Care’ as our new brand campaign,” said Tony Baek, President Maghreb at LG Electronics. “Through these heartwarming short films, we want to showcase how our products make everyday moments more special and meaningful. At LG, we believe that technology should enhance the way we care for each other. ‘Life’s Good’ vision.”
LG’s commitment to human-centric innovation and user-centered design is at the forefront of this campaign, demonstrating how the company’s products contribute to a more connected and caring lifestyle. By showcasing the practical benefits and emotional value of LG technology, the “Get More Care” campaign aims to reach families across the region.
The four-episode Get More Care video campaign, which launches on July 16, showcases fun and touching stories in homes and seamlessly aligns with LG’s brand direction and visual identity, while maintaining and reiterating the brand’s core values of “Uncompromising Customer Experience,” “Human-Centric Innovation,” and “Warmth That Brings Smiles.” For more information on LG’s campaign, please visit: www.lg.com/ma/get-more-care
