HIBAPRESS-RABAT
The BCP group is one of the leading banking institutions in Morocco. It draws its strength from its values of solidarity and its unique organization in Morocco. It is composed of 8 Banques Populaires Régionales (BPR) with a cooperative vocation, the Banque Centrale Populaire (BCP), the central body of the Group, in the form of a public limited company listed on the stock exchange, specialized subsidiaries, foundations and banks and representations abroad. The BCP group is present in 32 countries worldwide. In Morocco, it is the leading collector of savings and a major player in financing the economy.
This year, Banque Populaire celebrates its 60th anniversary serving Moroccans around the world, marking six decades of loyal and dedicated support for our compatriots abroad. Over the years, this special relationship has only grown stronger, forging deep, unbreakable bonds and building relationships of trust that have spanned generations.
Much more than a bank, Banque Populaire is today a true life companion for all Moroccans, wherever they are.
Since the 1960s, Banque Populaire has been called upon to fulfill a civic mission, that of meeting the essential needs of Moroccan workers in Europe by offering them basic banking services. This included money transfers to support their families back home and to enhance their savings. The Bank’s mission did not stop there.
With a clear vision and two fundamental objectives – financial inclusion and education – the Bank has been able to protect the assets of these workers, who are often vulnerable to informal money transfer channels. After targeting Europe, the Bank then quickly expanded its services to other regions of the world, particularly the Middle East and North America, becoming the first Moroccan bank to set up in Canada and the only one to operate in the United States, Qatar, Denmark and Gibraltar.
Over the course of these 60 years of support, Banque Populaire has managed to remain close to members of the Moroccan diaspora, adapting its services to the evolution of their needs and habits. Today, its offer covers all aspects of their lives, going well beyond the banking sector and covering all members of their families.
Innovative and responsive, the Bank has developed a full range of remote services, thus strengthening the vital link between the diaspora and their native land, Morocco, in particular through investment which promotes local development in different regions.
A special device to celebrate 60 years of partnership
To celebrate this 60th anniversary, Banque Populaire has planned an exceptional initiative, with a large communications campaign under the theme “hna mgharba”.
This will highlight 60 years of proximity, innovation and shared celebration, symbolizing mutual commitment and common growth.
To mark this summer anniversary, several cities in the Kingdom will vibrate to the rhythm of the Bladi Summer Tour, allowing Moroccans around the world to celebrate their attachment to their country of origin and to Banque Populaire, a loyal partner for six decades.
Furthermore, and in a concern for continuous improvement of the customer experience and support provided to MDMs, Banque Populaire is taking advantage of this important moment to launch several new solutions which will expand its range of Bladi offers for MDMs.
After more than 60 years of support and attentive listening, Banque Populaire now has more than one million MDM customers, representing more than 52% of market share, thus consolidating its position as leader in the MDM market. It continues to write, with Moroccans around the world, a story of trust and success, ready to take on the challenges of the coming decades, to continue to GROW TOGETHER.
