Canada: The counterpouss of the “Buyer Canadian” movement for American companies

This article was automatically translated from HIBAPRESS, the Arabic version:

Hibapress / Radio-Canada

The “Buyer Canadian” movement arouses concerns among large owners of American companies, who bet on the sale of their products on the stores of stores in Canada.

The Californian manufacturer Parasol has been working with a distributor since January to extend the sale of his baby diapers and wipes to new Canadian retailers, underlines his CEO Jessica Hung.

But in early March, this distributor abandoned discussions due to the rise in anti-American feeling among Canadians, explains the president and general manager of Parasol.

A retailer would even have asked him to suspend any launch of American brands until the market conditions evolve. (Ms. Hung did not want to reveal the name of the distributor in question.)

President Donald Trump’s annexation threats, the taxation of 25 % tariffs on Canadian steel and aluminum and threats to tax all other imports from Canada, have had the effect of mobilizing many Canadian consumers, who avoid products manufactured in the United States.

And it is a major market: last year, Canadian retailers imported nearly 350 billion US dollars from the United States.

In search of Canadian products, Quebec Mother Rebecca Asselin uses social media to share her steps. She now buys royal strata, produced by Irving Personal Care in Moncton, New Brunswick. It is one of the only manufacturers of layers and training pants for babies in the country.