Brazil/ Travel Next Minas: Morocco and Brazil are committed to boosting their tourist flows by making the most of the potential and richness of their respective cultures

HIBAPRESS-RABAT-ONMT

At the second edition of Travel Next Minas in Brasilia, Brazil, which brought together more than 5,000 industry professionals on August 16 and 17 at the Expominas BH Exhibition Center in the vast state of Minas Gerais, southeast of Latin America’s largest economy, Morocco and Brazil are committed to boosting their tourist flows by making the most of the potential and richness of their respective cultures.

As we can see, the Brazilian tourist market represents significant growth potential, thanks to a pool of consumers with high purchasing power and a middle class that is gradually expanding.

With a population of 203 million, Brazil is the main source of tourists from South America to Morocco with around 50,000 tourists each year.

This is why the Moroccan National Tourist Office (ONMT) cannot miss such an opportunity to attract more tourists and strengthen its share in this very promising market.

It is also in this context that the resumption from December 7 of the direct air link Casablanca-Sao Paulo, operated by Royal Air Maroc, at the rate of three weekly services (Tuesday, Thursday and Saturday), the flights should significantly increase the flow of Brazilian tourists.

On the other hand, and given that the Morocco destination is expected to grow, it is therefore obvious to encourage an alternative destination by taking advantage of the flow of tourists who go to Europe, particularly Portugal and Spain, to include Morocco in their itinerary.