Retail Tech: The Moroccan Retail Tech Builder celebrates the support of 100 startups


The first national platform dedicated to the digitalization of the commerce sector, Moroccan Retail Tech Builder (MRTB), celebrated Friday in Bouskoura in the presence of the Minister of Industry and Commerce, Ryad Mezzour, the achievement of its first support objective of 100 “Retail Tech” startups.

Initiated by the Ministry of Industry and Commerce, in partnership with the Mohammed VI Polytechnic University and the OCP Foundation, the MRTB has positioned itself as the first national platform dedicated to supporting startups operating in the sector of Retail Tech and offering project leaders the support necessary to develop their solutions. Speaking on this occasion, Mr. Mezzour highlighted the great success of the program launched in 2021, as well as the strong mobilization of all stakeholders in the commercial ecosystem in Morocco, noting that the Retail Tech sector represents a vast area in which Morocco aspires to develop thanks to 100% Moroccan solutions.

“This achievement marks the start of a profound transformation of Moroccan commerce, in alignment with the strategic visions of modernization and digitalization of the sector,” affirmed the minister. For their part, startupers Achraf Jemali and Mohamed-Amine Hejji, beneficiaries of MRTB support, testified to the importance of this platform in the development of their respective projects.

Achraf Jemali, co-founder of a startup operating in the transport sector in Morocco, underlined the crucial role of the MRTB in making his project viable, thanks to personalized support and strategic advice. He particularly highlighted the help provided to identify the market, target customers and develop a marketing strategy and a business plan. As for Mohamed-Amine Hejji, general manager of a startup specializing in artificial intelligence applied to surveillance cameras, he insisted on the importance of the support provided by the MRTB in the implementation of surveillance technology. AI in commerce. He says integrating AI into existing surveillance cameras has helped improve customer sales, refine in-store marketing and make catchment areas more attractive.

This event was also an opportunity to continue the effort aimed at accelerating the trade sector and strengthening the capacities of traders. In this context, the Ministry of Industry and Commerce has signed two partnership agreements.

The first with M2T and the BCP group, aiming to develop the digitalization of the commerce sector and the financial inclusion of merchants. It focuses on the integration of merchants into the digital economy, by facilitating their access to related revenue-generating services and innovative and adapted payment solutions.

The second agreement signed with Mediam group by Aleph, official representative of Google Ads in Morocco, aims to stimulate electronic commerce and the increase in digital skills of local merchants

This event is intended to be a showcase of the achievements accomplished by the startups supported over the last three years and an opportunity for partner institutions to honor the success of a commitment made with pride. Launched in 2021, the Moroccan Retail Tech Builder initially set itself the mission of supporting around a hundred startups offering innovative solutions for the digitalization and modernization of commerce, a fundamental sector of the Moroccan economy.

Today, the realization of this first key step opens the way to new perspectives to further promote the autonomy and competitiveness of the commerce sector through the revitalization of the Moroccan Retail Tech ecosystem, and the strengthening of collaboration between the different partners.

The event is part of a global approach aimed at supporting young entrepreneurs by connecting with key players in the Moroccan retail tech ecosystem and the emergence of fruitful collaborations between companies and supported startups.

As part of a sustained dynamic of openness and collaboration with the various stakeholders, the MRTB is joining forces with new partners, sponsors of the event, with the common desire to act on several fronts in particular, inclusion financial support, support for young entrepreneurs, and the implementation of the solutions developed.

These include Plug and Play, a global innovation platform, a startup accelerator, M2T, a payment institution of the BCP group, Al Barid Bank, SA banking subsidiary of the Barid Al-Maghrib Group, Visa, one of the global leaders in electronic payments and Glovo, one of the technological leaders in multi-category delivery in Morocco.

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