This article was automatically translated from HIBAPRESS, the Arabic version:
This article was automatically translated from HIBAPRESS, the Arabic version:
Heba Press
After strengthening its position as the world’s largest green tea packaging and blending site, and developing its expertise in the processing of sugar for export, T-Man Holding’s Matheï industrial complex is taking a new step in its journey. with the inauguration of a production line dedicated to Alsa. products.
This expansion, which results from a strategic partnership with German food industry giant Dr. Oetker, owner of the Alsa brand, embodies T-Man Holding’s vision to promote industrial integration and actively contribute to the achievement of Morocco’s food sovereignty.
The inauguration ceremony took place in the presence of Riad Mazour, Minister of Industry and Commerce, and representatives of the two groups.
An industrial complex serving agricultural and industrial integration
Created in 2005, the Matheï Group quickly established itself as one of the main players in the agri-food industry in Morocco. Today the complex includes three main production units:
-Green tea blending and packaging unit: historical activity of the group, with an annual production capacity of 20,000 tonnes, representing approximately a third of national consumption.
-Sugar conversion unit: entirely dedicated to export, with a total production capacity of 30,000 tonnes per year.
-Alsa Product Production Unit: represents a logical extension of the site’s other industrial activities, with an annual production capacity of 10,000 tonnes.
The Alsa brand, which has a long history and high reliability, offers its customers high-quality bakery and confectionery ingredients.
Investment and social and economic impacts
Total investments in this industrial complex since its creation have reached more than 300 million dirhams, and have resulted in the creation of 400 direct job opportunities and 300 indirect job opportunities.
Thanks to its advanced industrial infrastructure, the complex plays a central role in the development of the national food value chain, reducing dependence on imports and meeting the expectations of Moroccan consumers.
On the sidelines of this opening, Riad Mazour, Minister of Industry and Commerce, declared: “This extension of the Matheï complex is fully in line with the industrial vision of the Kingdom carried by His Majesty the King, which aims to strengthen our sovereignty eating “.
He added: “Through this project, T-Man Holding contributes to local industrial integration, and highlights the essential role of international partnerships in the dynamism and sustainability of the national economy.
For his part, Hamid Al Raji, President of Matheï, declared: “The Alsa production line represents a natural extension of our historical activities in tea and sugar. “It reflects our ambition to move forward in industrial integration while offering high-quality, accessible products made in Morocco. »
As Dr. Oetker International Board Member Georg Herdegen Barsbo said: “The Alsa brand is a symbol of trust, accompanying families in moments of sharing and celebration for generations. “This partnership with T-Man Holding allows us to strengthen our presence in Morocco while offering local products meeting the highest international standards of excellence.
