This article was automatically translated from HIBAPRESS, the Arabic version:
Hibapress
The Ocher City recorded a “historic record” in 2024 with nearly 4 million visitors, said Friday the president of the Regional Tourism Council (CRT) of Marrakech-Safi, Hamid Bentahar.
Speaking at the meeting in Marrakech of the CRT Executive Committee, in the presence of Achraf Fayda, Director General of the Moroccan National Tourism Office (ONMT), Mr. Bentahar specified that more than 12 million nights were been recorded at the regional level, thus testifying to the strong attractiveness of the destination.
The average occupancy rate exceeded 72%, confirming the positive dynamics of the sector, added Mr. Bentahar, quoted in a press release from the CRT, noting that these “exceptional” performances reflect the joint efforts of public and private actors for the promotion of Marrakech as a destination of choice on a global scale.
In this regard, he stressed that the Ocher City must capitalize on this strategic momentum to continue to accelerate its competitiveness while being part of a logic of sustainable development.
“These results are a source of collective pride, but above all they should inspire us to strengthen our efforts to position Marrakech as an essential and sustainable destination, like the great world tourist capitals,” he declared.
For his part, Mr. Fayda insisted on the importance of an inclusive territorial approach, taking into account the potential abounding in the different provinces of the Marrakech-Safi Region.
In this context, he reaffirmed the ONMT’s commitment to supporting Marrakech in this dynamic of market diversification, stressing that this strategy is essential to consolidate the achievements and maintain the pace of growth.
For their part, the presidents of professional associations in the tourism sector, present at this meeting, unanimously welcomed the efforts of the ONMT, while emphasizing the importance of a proactive strategy for the development of new international markets.
They particularly emphasized the need to strengthen the air connection with long-haul markets such as Latin America, Asia and Africa, as well as the intensification of promotional campaigns to attract tourists of these emerging regions.
This meeting made it possible to define areas of collaboration between the CRT of Marrakech-Safi, the ONMT and professionals in the sector.
The participants thus committed to joining forces to keep Marrakech on an upward trajectory, with the aim of making 2025 an even more memorable year, the press release concludes.
