This article was automatically translated from HIBAPRESS, the Arabic version:
HIBAPRESS-RABAT
• A special edition to celebrate Yennayer 2975.
• Two unique designs drawing on Amazigh heritage, revisited with modernity.
• An immersive musical experience to extend the cultural celebration. On January 14, 2025, Morocco celebrates Yennayer, the Amazigh New Year, marking the start of the year 2975 of the Amazigh calendar. For the second time in history, this holiday will be celebrated as a national holiday, paying tribute to one of the fundamental components of Moroccan identity: Amazigh culture.
Kenz Maroc is proud to be the first brand in Morocco to celebrate this event by launching a special edition dedicated to Yennayer. A key player in the food industry, Kenz Maroc offers a varied range of products, including flours, pasta and couscous, and has chosen to highlight the latter, a true pillar of Moroccan cuisine, to celebrate this historic event.
Featuring unique packaging, and available in limited quantities, this collection pays homage to the Amazigh identity through two exclusive designs, combining tradition and modernity. Iconic symbols of Amazigh culture Kenz Maroc has designed two unique designs for this collection, highlighting
symbols deeply rooted in Amazigh culture:
• Wheat: symbol of abundance
The first design highlights Wheat, a symbol deeply rooted in Amazigh culture. An ancestral representation of abundance, opulence and fertility, this revisited motif also celebrates the agricultural world of Kenz Maroc. This graphic tells a visual epic, evoking the richness of Morocco’s golden fields and the importance of nourishing earth in culinary culture.
• Liberty: a tribute to authenticity Inspired by the etymology of Imazighen, which means “free men”, the second design embodies the resilient and authentic spirit of a culture which has managed to preserve its independence and wealth over the years. over the centuries.
“These editions, revisited in a contemporary graphic style, embody Kenz Maroc’s attachment to its roots. Through these collectors, we wish to offer an authentic and modern tribute to the Amazigh heritage, an invaluable source of inspiration for our brand.” explains Rachid Eleulj, Sales and Marketing Director. A sound immersion in the Amazigh soul
To extend this celebration, Kenz Morocco also offers a dedicated playlist on
Spotify titled “Bladna Kenz”. This musical selection brings together the greatest voices in Amazigh music, such as Mohamed Rouicha, Izenzaren and Fatima Tihihite, alongside contemporary artists like Hindi Zahra, Amarg Fusion and Silya Ziani.
Limited availability: don’t miss these collectors!
Available in traditional stores and in a selection of large and medium-sized
surfaces, the two limited editions of Kenz couscous embody a culinary journey to the heart
Moroccan flavors and traditions. Visit us in store or on social media
from Kenz Maroc to discover these unique creations and celebrate Yennayer with authenticity.
