This article was automatically translated from HIBAPRESS, the Arabic version:
Hibapress
The Interbanese Monetic Center (CMI), leader of online payment services in Morocco, launches, in partnership with Global Blue, one of the world leaders in the tourist tax company and payment solutions, the multidvision payment service on the sites Moroccan e-commerce.
This alliance aims to integrate the dynamic currency conversion service (Dynamic Currency Conversion, DCC) with Moroccan e-commerce sites, thus offering an innovative multi-functionality of payment, the CMI said in a press release.
From now on, Moroccan e-merchants will benefit from a more flexible payment solution. Thanks to the DCC (Dynamic Currency Conversion), international customers will be able to perform their online transactions in the currency of their choice, benefiting from the best exchange rate of the day, which will simplify the purchasing process and will improve their user experience.
“This new feature will allow e-merchants to improve purchasing experience for the benefit of their international customers and strengthen their competitiveness on the global market, especially since international studies have shown in around 76% Consumers prefer to see and pay the exact amount of their purchase in their own currency, which results in better customer satisfaction and reduction of friction during transactions, ”explains Rachid Saihi, CMI Director, Cité by the press release.
A growth opportunity for e-commerce in Morocco
Already operational on electronic payment terminals (TPE) of the CMI, the E-DCC service allows international customers, to pay for their purchases in their local currency, such as Euro (EUR), the US dollar (USD), the Book Sterling (GBP), the Japanese yen (JPY), the Canadian dollar (CAD), the Swiss franc (CHF), and many other key currencies.
This new feature is an opportunity for Moroccan e-merchants to improve their performance by possibly increasing their sales up to 20 %, according to international benchmarks.
By allowing customers to pay in their local currency, the E-DCC improves the conversion rate and makes it possible to increase the average amount of the purchase baskets, while offering the e-Marchands a retrocession which contributes to significantly reducing Costs related to international transactions.
“This consolidation of our alliance with the CMI will not only offer total transparency to foreign card carriers on their transactions, but also help Moroccan e-merchants to increase their sales by offering a personalized shopping experience, and adapted to the requirements of an international clientele ”explains Amine Temsamani, Managing Director of Global Blue Maroc.
Remember that foreign credit cards played a key role in the monetic activity of the CMI in 2024, with a volume of transactions greater than 26 billion dirhams with an evolution of +36 %, marking significant growth compared to the ‘previous year.
The CMI is a leader in the multi -channel payment activity in Morocco, providing advanced electronic payment solutions for more than 20 years. With an extended payment infrastructure and recognized expertise, the CMI plays a crucial role in the modernization of financial transactions in Morocco.
Global Blue is a world leader in tourism operations and payment solutions, offering Dynamic Currency Conversion services around the world. With in -depth expertise and a presence in more than 53 countries, Global Blue helps traders to offer an improved payment experience to their international customers.
