This article was automatically translated from HIBAPRESS, the Arabic version:
This article was automatically translated from Hibapress, the Arabic version:
Heba Press
Recently, the controversy on the performance of the current director general of “inoi” has increased because complaints from customers and users concerning the deterioration of the quality of the services and the mismanagement of the company continue.
This coincided with controversial decisions, in particular the allocation of huge budgets for influencers instead of investing in the development of infrastructure, which have negatively affected king’s companies which depend on stable communication services and high quality.
Increased complaints and network deterioration
Enoyn users suffer from a significant weakness of the network and the Internet, with frequent interruptions and poor service, which affected the customer experience and their confidence in the company.
While investments had to be oriented towards improving the network, the current administration has chosen to focus on ineffective marketing strategies, such as promoting influencers.
Waste millions of influencers instead of repairing the network
In a decision that caused the dissatisfaction of many followers, the “inoi” administration has spent millions of dirhams on contracts with two influential social media to promote its services, while the network suffers from chronic problems.
This decision reflects the absence of a real strategic vision which puts the improvement of the quality of service as an absolute priority.
Harmful to royal portfolio companies and insulting the image of the telecommunications sector
The impact of these policies is not only limited to customers, but also extends to harm the royal portfolio companies which depend on a strong communication infrastructure to ensure that their business continues effectively.
The weakness of the “IWI” network and the effective response to defect reform directly affect these companies, which constitutes an indirect abuse and the general image of the sector.
Calls for intervention and responsibility
These imbalances continue, requests increase in the need for urgent intervention to examine the current “ANWI” policies and hold the administration responsible for its decisions which have harmed the reputation of the company and the royal companies which depend.
Improving the quality of service and network repair should be an absolute priority, rather than focusing on unnecessary marketing campaigns.
This, “Enoyn” must reconsider its strategies urgently and improve the quality of its services and develop its infrastructure at the center of its priorities, to ensure continuous confidence in it by customers and large companies associated with it.
