This article was automatically translated from HIBAPRESS, the Arabic version:
Hibapress
Millions of viewers have opted for the programs offered by 2m on the first day of the month of Ramadan, which confirms, once again, its vocation as a unifying media, said a press release.
In prime time, 2M captured 36% of the audience shares and 30% on the whole day, said the same source, specifying that during the Ftour tranche, the chain gathered its audience around innovative and entertaining productions.
Thus, they were more than 12,235,000 viewers to have followed the sitcom “Mabrouk Elina”, the series “Adam al Machrouk” attracted 10,536,000 viewers and “Charqui or Lgharbi” totaled 9.224,000 viewers, notes the press release, adding that in the second part of the evening, the historic series “Mesk Lille” 7,250,000 viewers.
In addition, the excellent performance of the unprecedented series “Tourate Al Maghrib”, devoted to the promotion and development of cultural heritage, scheduled every Sunday evening during the sacred month. According to the channel, the first issue, celebrating the beauty and the story of the Moroccan caftan, brought together no less than 4 million viewers in front of their small screen.
The craze for the 2M Ramadanesque grid was also confirmed on digital, with a total of more than 7.2 million views on the different social platforms of 2m in 12 hours. These audiences consolidate the performance recorded on television.
The national channels 2M and SNRT once again affirmed their leadership with more than 70 % of audience share in prime time.
This interest confirms the relevance of the choices of public channels, which place the best of national production at the heart of the public audiovisual offer, concludes the press release.
