HIBAPRESS – Essaouira
Following the opening of its stores in Taroudant, Taourirt, Beni Mellal, Kalaat Es-Sraghna, Nador, and Khémisset during 2024, the Label'Vie Group continues its expansion dynamic and announces the opening of a new Atacadao store in Essaouira, bringing the number of its stores in Morocco to 20.
This investment comes within the framework of the "Vision 2028" strategic plan, which aims to accelerate the pace of the group's brands' expansion in various regions of the Kingdom, while strengthening its role as a key player in local economic development, preserving purchasing power, and creating job opportunities at the national level. The new Atacadao store is located on a ground area of 6,500 square meters, next to the existing Carrefour Label'Vie store. This project represents a total investment of 100 million dirhams and has enabled the creation of 120 direct and 80 indirect job opportunities, contributing to the strengthening of the economic and social dynamics in the region. Hicham Yaacoubi, General Manager of Atacadao within the Label'Vie Group, stated: "Through this new Atacadao store in Essaouira, we affirm our commitment to providing the best prices, for the benefit of professionals and individuals. Our business model based on the principle of cash payment and immediate delivery (Carry & Cash) allows us to offer a wide and high-quality offering without incurring additional logistical costs, with the aim of enhancing local purchasing power and supporting the development of the region."
Innovative Model
Atacadao succeeds in Morocco thanks to the distinction of its free service model with the cash and carry concept, designed to meet the needs of professionals and individuals:
A dedicated offer for retailers, cafes, restaurants, hotels, and individuals.
Wholesale and retail sales.
Graduated prices according to purchase quantities.
Attractive offers on hundreds of products.
A perfect shopping experience.
The Essaouira store offers customers the freedom to choose between shopping carts for daily shopping or platforms for wholesale shopping. This commitment reflects providing the lowest prices, similar to those found in major cities such as Casablanca or Rabat-Salé, without charging additional logistical costs to customers. This approach aims to enhance local purchasing power and combat congestion.
