This article was automatically translated from HIBAPRESS, the Arabic version:
Hibapress
A commercial week from Morocco will take place in Kazakhstan to promote Moroccan products and establish sustainable trade relations, the Moroccan exporters (ASMEX) announced on Wednesday.
“In order to allow Moroccan companies to more easily access the Kazakh market, ASMEX and its partners have identified two major initiatives”, including the organization of a commercial week dedicated to Morocco in Kazakhstan, the Confederation said in a statement.
The second initiative consists in strengthening business missions and B2B meetings, in order to create a direct dialogue between economic operators of the two countries, said the ASMEX which launched its cycle of “Zoom Pays” webconferences, intended to explore export opportunities on high potential markets, and whose first session was devoted to Kazakhstan.
“Through this initiative, ASMEX confirms its role as key actor in the promotion of Moroccan exports and its commitment to supporting companies in their international expansion,” said the press release.
Kazakhstan, the first economy of Central Asia, represents a market that is still little exploited by Moroccan companies. Large importer of food products, the country offers opportunities for various sectors, including food, cosmetics, crafts and information technologies.
Morocco’s ambassador to Kazakhstan, Rachid Maaninou, stressed, during this web conference, the growing interest of Kazakh consumers for Moroccan products, citing as an example the high demand for Moroccan pastry, reported the press release.
In addition, the tourism sector could benefit from the development of bilateral exchanges, in particular thanks to the abolition of visas and ongoing discussions for the opening of a direct air link between the two countries, tried Mr.Maaninou.
Despite its role as the first African trading partner in Kazakhstan, Morocco only exchanged $ 250 million in imports and $ 24 million in exports with this country in 2023.
To increase this dynamic, the speakers highlighted several sectors where complementarities between the two economies could be reinforced, in particular in the import of wheat, halal beef, electrical equipment and pharmaceutical products from Kazakhstan.
The conference experienced the participation of the president of ASMEX, Hassan Sentii El Idrissi, as well as representatives of the Kazakhes economic and commercial institutions.
