This article was automatically translated from HIBAPRESS, the Arabic version:
Hibapress
The French television channel TF1 put a spotlight, in its flagship report of weekend reports “50 ′ inside”, on “the unprecedented craze” that the city of Essaouira has known for a few years, “best tourist destination in Morocco”, with the French, many of whom have ended up setting up there in search of “new life”.
“This seaside city located two and a half hours from Marrakech, has been experiencing an unprecedented craze for a few years: it welcomed 1 million tourists last year, a record! And in 10 years, the number of expatriates has increased by 70%, mainly French. So why such a success? Is Essaouira the best destination to change life in Morocco? “Asks the French media in the introduction of this report which followed the journey of several expatriates who made this choice, succumbing to the charm of the city of the Alizés.
Holiday house, pizzeria, pottery, creation of jewelry, smoked fish … are all projects launched by these expatriates, often coming with family in search of a conversion in Essaouira which “long was a well -kept secret, a fortified photogenic city with crazy charm, much more relaxing than its neighbor, the most popular Marrakech”, all the more than “the Alizés winds. “An asset” during the summer season, it is said.
“It’s good to live in Essaouira and it ended up being known. In recent years, this small seaside town has been transformed, trendy addresses have flourished, often launched by French, convinced that everything is possible, ”notes the report.
The documentary also makes a stopover in Safi, “the Moroccan capital of ceramics”, which inspired a French restaurateur, proud of the success of the family business in Essaouira, to expand their business by mounting a pottery shop. She evokes her joy at traveling the two kilometers of road to supply herself, savoring the beauty of the landscapes and the light.
“Two kilometers from Essaouira,” says Safi. This red clay land, rich in iron oxide, is deemed to be the most beautiful in the country. 2000 potters artisans work and export to Europe, ”comments the report.
And to conclude: “Recently elected better tourist destination in Morocco, Essaouira is served by new air links, enough to inspire ever more French people to come there to take refuge for the time of a weekend or the time of a life”.





